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The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle (Interfaces: Studies in Visual Culture)

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Synopses & Reviews

Publisher Comments:

"Cinema brings the industrial revolution to the eye," writes Jonathan Beller, "and engages spectators in increasingly dematerialized processes of social production." In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as "productive labor." Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. <BR>By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then presupposes looking as a value-productive activity. He argues that cinema, as the first crystallization of a new order of media, is itself an abstraction of assembly-line processes, and that the contemporary image is a politico-economic interface between the body and capitalized social machinery. Where factory workers first performed sequenced physical operations on moving objects in order to produce a commodity, in the cinema, spectators perform sequenced visual operations on moving montage fragments to produce an image. <BR>Beller develops his argument by highlighting various innovations and film texts of the past century. These innovations include concepts and practices from the revolutionary Soviet cinema, behaviorism, Taylorism, psychoanalysis, and contemporary Hollywood film. He thus develops an analysis of what amounts to the global industrialization of perception that today informs not only the specific social functions of new media, but also sustains a violent and hierarchical global society.

Product Details

ISBN:
9781584655824
Author:
Beller, Jonathan
Publisher:
University Press of New England
Subject:
Philosophy
Subject:
Motion pictures
Subject:
Film & Video - History & Criticism
Subject:
Film & Video - General
Subject:
Motion pictures -- Philosophy.
Subject:
Film and Television-History and Criticism
Series:
Interfaces: Studies in Visual Culture
Publication Date:
20061231
Binding:
Hardcover
Language:
English
Pages:
332
Dimensions:
9.02x6.30x1.23 in. 1.42 lbs.

Related Subjects

Arts and Entertainment » Film and Television » History and Criticism
Arts and Entertainment » Music » Instruction and Study » Theory

The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle (Interfaces: Studies in Visual Culture) New Hardcover
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