Warriors B2G1 Free
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Q&A | May 11, 2015

    Heidi Pitlor: IMG Powell’s Q&A: Heidi Pitlor



    Describe your latest book. My novel, The Daylight Marriage, is about a wife and mother who goes missing one day. The narrative alternates between... Continue »
    1. $17.47 Sale Hardcover add to wish list

      The Daylight Marriage

      Heidi Pitlor 9781616203689

    spacer
Qualifying orders ship free.
$8.75
List price: $27.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse Sociology- Media

More copies of this ISBN

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns

by

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns Cover

 

Synopses & Reviews

Publisher Comments:

Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Synopsis:

How Smokey, the Crying Indian, and McGruff Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How Smokey, the Crying Indian, and McGruff Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

About the Author

US

Table of Contents

Prologue: A Brilliant Public Relations Move

1 What Is the Ad Council?

2 Advertising’s Gift to America

3 Smokey Bear: A More Complicated Character Than His Image Depicts

4 The Rosie Legend and Why the Ad Council Claimed Her

5 “A Keg of Dynamite and You’re Sitting on It”: The Manhattan Project Scientists Launch an Atomic Energy Campaign

6 The Struggle for Men’s Souls: An Anti-communist Crusade for Freedom Targets Americans

7 The Crying Indian: In America’s Debate over Garbage and Pollution, Does the Campaign Shift Responsibility from Corporations to Individuals?

8 Beyond Integration: Fighting for Historically Black Colleges

9 Fighting Back: McGruff Shows Americans How to Take a Bite Out of Crime

10 Public Service Ads and the Public Interest

Epilogue: Looking to the Future

Acknowledgments

Notes

Index

Product Details

ISBN:
9781588343932
Author:
Melillo, Wendy
Publisher:
Smithsonian Books (DC)
Subject:
Film and Television-Media Studies
Publication Date:
20130931
Binding:
HARDCOVER
Language:
English
Illustrations:
7 BandW PHOTOS
Pages:
240
Dimensions:
9.24 x 6.32 x 0.84 in 1 lb

Related Subjects

Arts and Entertainment » Film and Television » Media Studies
Business » Advertising
Business » Communication
Business » General
History and Social Science » Sociology » General
History and Social Science » Sociology » Media
History and Social Science » World History » General

How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns Used Hardcover
0 stars - 0 reviews
$8.75 In Stock
Product details 240 pages Smithsonian Books - English 9781588343932 Reviews:
"Synopsis" by , How Smokey, the Crying Indian, and McGruff Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How Smokey, the Crying Indian, and McGruff Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.