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Getting to Know: ESRI Business Analyst [With DVD] (Getting to Know)

Getting to Know: ESRI Business Analyst [With DVD] (Getting to Know) Cover

 

Synopses & Reviews

Publisher Comments:

Getting to Know Esri Business Analyst is a workbook for business professionals and analysts who need to better understand their customers and markets. The workbook is a primer for Esri® Business Analyst™, a suite of products that merges Esri’s demographic and business data, detailed maps, and advanced spatial analytics with an organization’s data to help make better business decisions. The book’s step-by-step exercises demonstrate the use of Esri® Business Analyst™ Desktop to grow a hypothetical start-up business into a national enterprise. Getting to Know Esri Business Analyst teaches a range of analyses, including trade area analysis, site selection, and customer profiling and segmentation to reveal patterns, trends, and business opportunities. The workbook is also suitable for use in college-level marketing and business courses.
 
The exercises in the book require ArcGIS® Desktop 9.3.1 software, Esri® Business Analyst™ Desktop 9.3.1, and the Business Analyst Segmentation Module 9.3.1.  A DVD containing data for working through the exercises is included, and a free 30-day trial to a premium subscription of Esri® Business Analyst Online SM is provided.  

Book News Annotation:

Miller (marketing and business GIS, Murray State U.) provides a resource for business professionals and business students intended to give them the skills to use the tools in Esri Business Analyst software to make better business decisions. The author notes that integrated business GIS (geographic information system) technology and the Esri Business Analyst in particular are no longer restricted to specialists in large organizations, and are available as information technology for businesses of all sizes and types. Readers learn by completing exercises focused on the development of a hypothetical business from concept to its establishment as a national enterprise. A DVD containing exercise data is included. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Getting to Know ESRI Business Analyst is a workbook that teaches entrepreneurs how to use a wide range of ESRI Business Analyst applications to develop opportunities and serve customers more efficiently. Readers learn by completing fully illustrated, step-by-step exercises based on the growth of a hypothetical start-up business, Living in the Green Lane, from its conception to its emergence as a national enterprise. A useful resource for business professionals and business students alike, Getting to Know ESRI Business Analyst gives readers the skills to make better business decisions using the tools available in the Business Analyst suite. Data for working through the exercises is available online.

About the Author

Fred L. Miller is Thomas Hutchens Distinguished Professor of Marketing and Business GIS in the Department of Management, Marketing and Business Administration at Murray State University, Murray, Kentucky. He is also director of MSU's Regensburg Exchange Programs. His teaching and research interests are in the fields of business GIS, e-commerce, emerging technologies in marketing and global marketing management. Miller authored the book GIS Tutorial for Marketing (ESRI Press, 2007).

Table of Contents

Acknowledgments

Foreword

Preface

Introduction

 

Part I  Trade area analysis and site reporting with Esri Business Analyst Online 

Chapter 1: Mapping the business environment: population and potential site characteristics

Part II  Business environment analysis with ESRI Business Analyst Desktop

Chapter 2: Thematic mapping with  ESRI Business Analyst wizards and layer properties

Chapter 3: Advanced thematic mapping and symbology; creating datasets, dynamic ring analysis

 

Part III  Trade area analysis and site selection without customer data

Chapter 4:  Geocoding and evaluating alternative potential sites

Chapter 5:  Defining trade areas, generating reports, selecting best site

 

Part IV   Customer profiling and site selection with customer data

Chapter 6:  Building a profile of distinctive customer characteristics

Chapter 7:  Customer-based trade area analysis and site selection

Part V Sales territory management and route optimization

Chapter 8:  Sales territory design and balancing; route optimization

 

Part VI  Customer profiling and segmentation with the ESRI Business Analyst Desktop Segmentation Module

 Chapter 9:  Creating customer profiles

 Chapter 10:  Segmentation analysis for enterprise expansion

 

Part VII  Sharing Business Analyst  resources across the enterprise with Business Analyst Server

Chapter 11: Serving Business Analyst applications with BESRI Business Analyst Server

 

Part VIII  Conclusion   

Chapter 12:  Growth trajectories with integrated business GIS

Appendix A

Select market potential indexes for Living in the Green Lane’s  high purchases segment

Appendix B 

 

Installing and registering the software; customer support resources

Product Details

ISBN:
9781589482357
Publisher:
Esri Press
Subject:
Remote Sensing & Geographic Information Systems
Author:
Miller, Fred L.
Subject:
Decision Making & Problem Solving
Subject:
Workbooks
Subject:
Geographic information systems
Subject:
Information storage and retrieval systems
Subject:
Making & Problem Solving
Subject:
Entrepreneurship
Subject:
Science Reference-Technology
Edition Description:
Print PDF
Series:
Getting to Know
Publication Date:
20101101
Binding:
Paperback
Language:
English
Illustrations:
230
Pages:
352
Dimensions:
9.00 x 7.50 in

Related Subjects

Business » General
Business » Small Businesses » General
Business » Start Up Business
Business » Strategy
History and Social Science » Geography » General
Reference » Science Reference » Technology

Getting to Know: ESRI Business Analyst [With DVD] (Getting to Know)
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Product details 352 pages Esri Press - English 9781589482357 Reviews:
"Synopsis" by ,

Getting to Know ESRI Business Analyst is a workbook that teaches entrepreneurs how to use a wide range of ESRI Business Analyst applications to develop opportunities and serve customers more efficiently. Readers learn by completing fully illustrated, step-by-step exercises based on the growth of a hypothetical start-up business, Living in the Green Lane, from its conception to its emergence as a national enterprise. A useful resource for business professionals and business students alike, Getting to Know ESRI Business Analyst gives readers the skills to make better business decisions using the tools available in the Business Analyst suite. Data for working through the exercises is available online.

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