This book is the first basic guide for aspiring fashion designers. It fully explains the fundamental concepts surrounding the business of fashion design from both a creative and marketing perspective. Designed as a flow chart, the book walks the reader through the steps necessary when developing a collection and highlights the key points in the process, from the genesis of an idea through to the production of a final design. A complete reference, this book also includes a listing of the major fashion schools around the world, and illustrates the paths taken by some of the most distinguished designers that got them where they are today.
Macarena San Martín studied graphic, industrial, and audio-visual design in her native Chile. A student exchange in Italy prompted her to return to Europe to further her studies, and upon graduating she relocated to Barcelona. Here she achieved a Masters in Fashion Styling and soon involved herself with the editorial world, where she combines her parallel interests of design and fashion.
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