The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low—so getting the marketing and branding right is essential for survival. This book provides a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport’s 1,000 series, the pages pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.
JGA has evolved to become one of the leading retail design, brand strategy, and architecture firms in the United States.Since 1971, JGA has built its reputation by helping retailers realize their visual marketing potential and attain leadership within their niche.JGA believes that bringing a creative idea into fruition and achieving success requires the integration of strategic clarity, competitive and market awareness, conceptual innovation, and a strong business sense. Recognized by numerous design competitions and leading international publications, JGA client projects include AmericanMuseum of Natural History, Brookstone, Godiva Chocolatier, Hershey’s, Hot Topic/Torrid, Jaguar, Lenox Inc, The North Face, and Saks Department Store Group.
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