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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Essential Design Handbooks)

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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Essential Design Handbooks) Cover

 

Synopses & Reviews

Publisher Comments:

Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples.

Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.

Synopsis:

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

About the Author

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com

Product Details

ISBN:
9781592537938
Author:
Budelmann, Kevin
Publisher:
Rockport Publishers
Author:
Wozniak, Curt
Author:
Kim, Yang
Subject:
General-General
Subject:
brand management
Subject:
What is branding?
Subject:
Logos
Edition Description:
Trade Paper
Series:
Design Essentials
Publication Date:
20130431
Binding:
TRADE PAPER
Language:
English
Illustrations:
300
Pages:
208
Dimensions:
10 x 8.5 in

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Essential Elements for Brand Identity: 100 Principles for Designing Logos and Building Brands (Essential Design Handbooks) New Trade Paper
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Product details 208 pages Rockport Publishers - English 9781592537938 Reviews:
"Synopsis" by ,

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

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