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The Complete Idiot's Guide to Search Engine Optimization (Complete Idiot's Guides)

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The Complete Idiot's Guide to Search Engine Optimization (Complete Idiot's Guides) Cover

 

Synopses & Reviews

Publisher Comments:

Rev up the search engines.

The Complete Idiot?s Guide® to Search Engine Optimization is a comprehensive, easy-to-use overview of how search engines work, and addresses techniques for basic website optimization, including analysis and ongoing maintenance of a site?s optimization, and how search engine marketing fits within a company?s overall online marketing plan.

·More than 90% of all online users employ search engines to find what they are looking for on the Internet

·A study from IMT Strategies demonstrates that a company?s presence on relevant search engines is the most important medium for maintaining high brand awareness?more important than print media, radio, or TV commercials

About the Author

Michael Miller worked for almost 20 years in both the retail and corporate marketing environments. His Molehill Group company has offered marketing consulting to numerous companies, large and small. Now a full-time writer, Miller has authored more than 75 non-fiction books on both business and technology topics.

Product Details

ISBN:
9781592578351
Author:
Miller, Michael
Publisher:
Alpha Books
Subject:
Internet - General
Subject:
Web search engines
Subject:
General-General
Copyright:
Edition Description:
Mass Market
Series:
Complete Idiot's Guides
Publication Date:
20090231
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
352
Dimensions:
9.14x7.36x.81 in. 1.09 lbs.
Age Level:
17-17

Related Subjects

Business » eCommerce
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Search Engines
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine

The Complete Idiot's Guide to Search Engine Optimization (Complete Idiot's Guides) Used Trade Paper
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Product details 352 pages Alpha Books - English 9781592578351 Reviews:
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