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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft

I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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Branded: Sharing Jesus with a Consumer Culture


Branded: Sharing Jesus with a Consumer Culture Cover

ISBN13: 9781594153938
ISBN10: 1594153930
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The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word evangelism and who show more enthusiasm for their gadgets than their God.

What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products--sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.

Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.

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The Loopy Librarian, July 20, 2011 (view all comments by The Loopy Librarian)
WARNING: Do not read this book unless you are willing to be convicted of being a complacent Christian. If you want to continue to witness to people in the ineffective ways that used to work before but no longer do, don’t go anywhere near this book. It will scare you. It will shake your foundation. It might even {shudder} make you want to do something different. I gave this book four out of five stars because I would have liked more examples of people who had done some of the radical things that Tim suggests in his book and the results that occurred. Overall though, I say, “Wow!” and “Amen!”
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Product Details

Sinclair, Tim
Christian Large Print
Christian Life
Christianity -- Evangelism.
Edition Description:
Trade paper
Publication Date:
8.5 x 5.5 in

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Business » Marketing
Religion » Christianity » Evangelism

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