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The Kickstarter Handbook: Real-Life Crowdfunding Success Storiesby Don Steinberg
Synopses & Reviews
So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler.
There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent.
Enter Kickstarter - a phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses. On Kickstarter, it's not uncommon for folks to raise $50,000, $100,000, $250,000, or even millions!
Want a piece of the action? In The Kickstarter Handbook, business writer Don Steinberg interviews dozens of people who have — no kidding — raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here's how to be one of them.
"Business journalist Steinberg takes readers through the in's and out's of succeeding with Kickstarter.com (launched in 2009): from the emotional investment through to the creation of a Kickstarter video. Numerous case studies highlight what could go wrong in this new world of 'crowdfunding.' Steinberg, who interviewed artists and inventors, doesn't sugarcoat the difficulties. As he notes, 'Kickstarter isn't a magical honey pot.' With an extended discussion about pledges and rewards and calculating an appropriate number as a fund-raising goal, Steinberg details possible pitfalls. For many budding entrepreneurs who are often in the dark, it comes as a great relief to find a book that explains impending dangers. Kickstarter is playing an ever-larger role in the business world, and Steinberg's book meets a growing need. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
About the Author
Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area.
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