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Interviews | March 17, 2014

Shawn Donley: IMG Peter Stark: The Powells.com Interview



Peter StarkIt's hard to believe that 200 years ago, the Pacific Northwest was one of the most remote and isolated regions in the world. In 1810, four years... Continue »
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Other titles in the Your Coach in a Box series:

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Cover

 

Synopses & Reviews

Synopsis:

Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

Based on Schmitt's award-winning Corporate Creativity course at ColumbiaBusinessSchool's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.

Product Details

ISBN:
9781596591622
Author:
Schmitt, Bernd H.
Publisher:
Gildan Media Corporation
Read:
James, Lloyd
Read:
Pratt, Sean
Subject:
Marketing - General
Subject:
Strategic planning
Subject:
Personal Growth - General
Subject:
Business;Marketing
Series:
Your Coach in a Box
Publication Date:
20080431
Binding:
Compact Disc
Language:
English
Dimensions:
6.00x5.30x1.29 in. .35 lbs.
Media Run Time:
270

Related Subjects

Business » Business Plans
Business » Marketing

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind New Compact Disc
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$27.25 In Stock
Product details pages Gilden Media - English 9781596591622 Reviews:
"Synopsis" by , Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

Based on Schmitt's award-winning Corporate Creativity course at ColumbiaBusinessSchool's Executive MBS program, Big Think Strategy fulfills the need for a model of the creative strategic process that positions the firm uniquely for success.

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