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Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behindby Bernd H. Schmitt
Synopses & Reviews
Business leaders need bold strategies to stay relevant and win. Traditional approaches to strategic planning based on safe, low-risk methods that produce predictable results do not equip businesses with the tools necessary for creating lasting impact. Companies must be willing to open themselves up to approaching strategy from a creative perspective. To create several systematic methodologies for creative problem solving in the development and execution of corporate strategy, Dr. Bernd H. Schmitt utilizes research in psychology and marketing and his experiences in music, fashion, telecom, financial services, and travel . He reveals how to bring bold thinking into your business by sourcing big ideas and executing them creatively.
Based on Schmitt's award-winning "Corporate Creativity" course at
About the Author
Bernd H. Schmitt is Co-founder and CEO of The EX Group and is the Robert D. Calkins Professor of International Business at
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