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Nike (Corporations That Changed the World)

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Nike (Corporations That Changed the World) Cover

 

Synopses & Reviews

Publisher Comments:

Nike's immortal "Just Do It" slogan is displayed at the Smithsonian Institution in Washington, DC. The company's pioneering use of athlete endorsements as the foundation of its marketing and its dedication to incorporating advanced technology and materials in its products has forever changed the world of sports. Amazingly, what is now Nike sprang from the humblest beginnings—two runners with a passion for improving the sport willing to sell shoes out of their cars at track meets.

This book provides a comprehensive analysis of the company, giving readers a full appreciation of its fascinating history and the attributes and strategies that have helped Nike outlast its competitors. Material derived from interviews with star athletes and marketing experts lend additional insight into the Nike phenomenon.

Book News Annotation:

West Virginia-based Carbasho is an award-winning freelance journalist who has been recognized for her investigative reporting skills. She offers students and general readers an analysis of the history of Nike and the company's qualities and strategies that have made it a world leader in athletic footwear, apparel, equipment, and accessories for numerous sports and fitness activities. The text incorporates information obtained by the author through interviews with top sports celebrities, such as Minnesota Vikings' running back Adrian Peterson and Phoenix Suns' guard Steve Nash. Illustrated with b&w photographs. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.

Synopsis:

• Brings the Nike success story to life for students in middle school, high school, and college, as well as the general public and individuals with an entrepreneurial spirit

• Provides revealing interviews with several of today's most popular athletes, including Adrian Peterson of the Minnesota Vikings and Steve Nash of the Phoenix Suns, as well as two of today's top-rated collegiate coaches, Duke University basketball coach Mike Krzyzewski and Ohio State University football coach Jim Tressel

• Presents in-depth analysis from two of the country's top marketing experts explaining why Nike's advertising campaigns are effective and the company's reasons for supporting Tiger Woods during the controversy over his extramarital affairs

• Illuminates Nike's trademark resourcefulness and its no-holds-barred attitude regarding new product creation

• Includes a special look at Nike's involvement and influence in college sports

Synopsis:

• Contains one-on-one interviews with star athletes, coaches, marketing experts, and business executives that showcase the power and influence of Nike

• Provides a vivid chronology depicting the company's modest beginnings, the creation of its early technology, the birth of memorable advertising campaigns, endorsement deals with sports celebrities, controversy about child labor allegations, noteworthy recognition for supporting social and environmental causes, and Nike's future

• Includes photographs of Nike co-founders Bill Bowerman and Phil Knight, as well as Nike-sponsored athletes such as Deion Sanders, Bo Jackson, Michael Jordan, John McEnroe, Serena Williams, Didier Drogba, Lance Armstrong, and Tiger Woods

• A helpful index makes it easy to locate celebrities' comments within the text and to track the many Nike technologies used since the company's inception

Product Details

ISBN:
9781598843422
Author:
Carbasho, Tracy
Publisher:
Greenwood
Subject:
Corporate & Business History - General
Subject:
Corporate History
Subject:
Business
Subject:
Business-History and Biography
Copyright:
Series:
Corporations That Changed the World
Publication Date:
20100831
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
19
Pages:
132

Related Subjects

Biography » Business
Business » Business Plans
Business » History and Biographies
History and Social Science » World History » General

Nike (Corporations That Changed the World) New Hardcover
0 stars - 0 reviews
$42.50 In Stock
Product details 132 pages Heinemann Educational Books - English 9781598843422 Reviews:
"Synopsis" by , This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.
"Synopsis" by , • Brings the Nike success story to life for students in middle school, high school, and college, as well as the general public and individuals with an entrepreneurial spirit

• Provides revealing interviews with several of today's most popular athletes, including Adrian Peterson of the Minnesota Vikings and Steve Nash of the Phoenix Suns, as well as two of today's top-rated collegiate coaches, Duke University basketball coach Mike Krzyzewski and Ohio State University football coach Jim Tressel

• Presents in-depth analysis from two of the country's top marketing experts explaining why Nike's advertising campaigns are effective and the company's reasons for supporting Tiger Woods during the controversy over his extramarital affairs

• Illuminates Nike's trademark resourcefulness and its no-holds-barred attitude regarding new product creation

• Includes a special look at Nike's involvement and influence in college sports

"Synopsis" by , • Contains one-on-one interviews with star athletes, coaches, marketing experts, and business executives that showcase the power and influence of Nike

• Provides a vivid chronology depicting the company's modest beginnings, the creation of its early technology, the birth of memorable advertising campaigns, endorsement deals with sports celebrities, controversy about child labor allegations, noteworthy recognition for supporting social and environmental causes, and Nike's future

• Includes photographs of Nike co-founders Bill Bowerman and Phil Knight, as well as Nike-sponsored athletes such as Deion Sanders, Bo Jackson, Michael Jordan, John McEnroe, Serena Williams, Didier Drogba, Lance Armstrong, and Tiger Woods

• A helpful index makes it easy to locate celebrities' comments within the text and to track the many Nike technologies used since the company's inception

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