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New Trade Paper
Available October 2014
Other titles in the Ultimate series:
Ultimate Guide to Google Adwords: How to Access 1 Billion People in 10 Minutes (Ultimate)by Mike Rhodes
Synopses & Reviews
Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Googles Product Listing Ads, as well as an introduction to Googles Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Googles Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords. Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales.
Double Your Web Traffic — Overnight!
Google processes nearly 6 billion searches every day—making it a powerful advertising medium your business cant afford to ignore.
Google AdWords experts Perry Marshall and Bryan Todd, joined by AdWords and analytics specialist Mike Rhodes, present the fundamentals, techniques, tools, and tricks that Google should teach you, but doesnt. Learn how to build an aggressive, streamlined campaign proven to increase your visibility on not one, but three ad networks; consistently capture clicks; and increase sales.
Discover how to:
Master Enhanced Campaigns, Product Listing Ads, and AdWords Express
Implement flexible bid strategies that keep you on budget
Triple your traffic with Googles Display Network
Profit using local advertising
Corner the second largest search engine with YouTube ads
Avoid costly mistakes made by all Google advertisers
Chisel Your Way into tough markets
Write killer advertising and website copy that gets clicks
Determine what is and isn't working with Google's conversion tracking
About the Author
Perry Marshall is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall and Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. Hes been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. Hes shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. Hes consulted in over 200 industries, from computer hardware and software to high-end consulting, from health and fitness to corporate finance.
Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.
Bryan Todd is an international marketing consultant and Google AdWords specialist.
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