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How Strong Is Your Firm's Competitive Advantage? (Economics)

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Publisher Comments:

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, its just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade ones market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential.

About the Author

Jonesboro, AR; Professor of Economics; Arkansas State University

Product Details

ISBN:
9781606493793
Author:
Marburger, Daniel
Publisher:
Business Expert Press
Subject:
Systems & Planning
Subject:
Economics and finance
Subject:
business, business plans
Subject:
Economics
Copyright:
Publication Date:
20121131
Binding:
TRADE PAPER
Language:
English
Pages:
150

Related Subjects

Business » Accounting and Finance
Business » Business Plans

How Strong Is Your Firm's Competitive Advantage? (Economics) New Trade Paper
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Product details 150 pages Business Expert Press - English 9781606493793 Reviews:
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