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18 Remote Warehouse Foreign Languages- Spanish- Psychology- General
8 Remote Warehouse Foreign Languages- Spanish

This title in other editions

El Punto Clave (the Tipping Point)

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El Punto Clave (the Tipping Point) Cover

 

Synopses & Reviews

Publisher Comments:

In this widely acclaimed bestseller, Malcolm Gladwell analyzes that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire: the keys to success. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This revolutionary work explores and brilliantly illuminates the “tipping point” phenomenon, introducing the people responsible for creating fads—the never surpassed word-of-mouth. Gladwell studies fashion, kids TV shows, the behavior of smokers, and even direct marketing, in a work that is already changing the way people throughout the world think about selling products and disseminating ideas.

Product Details

ISBN:
9781616057220
Author:
Gladwell, Malcolm
Publisher:
Punto de Lectura
:
Belaustegui, Ines (TRN)
Subject:
General Business & Economics
Edition Description:
Trade Paper
Publication Date:
20120231
Binding:
TRADE PAPER
Grade Level:
GA
Language:
Spanish
Pages:
320
Dimensions:
7.5 x 5 in 9 oz

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El Punto Clave (the Tipping Point) New Trade Paper
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