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This title in other editions

Chinese Fashion: From Mao to Now (Dress, Body, Culture)


Chinese Fashion: From Mao to Now (Dress, Body, Culture) Cover


Synopses & Reviews

Publisher Comments:

How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes?

This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Mao era witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods.

This book, which takes a chronological approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles.

Book News Annotation:

Wu (design, housing, and apparel; U. of Minnesota), who grew up in China wearing many of the fashions discussed herein, examines the relationship between social and cultural change and the evolution of Chinese fashion from 1978 to 2008. She takes a largely thematic approach to the topic, highlighting major fashion changes of the period and the influences on modern Chinese fashion of: the legacy of the Cultural Revolution, popular culture, fashion icons, gender issues, Chinese identity, the development of the fashion industry and fashion print media, the evolution of the fashion education system, and imported brand names. Distributed in the US by Palgrave Macmillan. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

About the Author

Juanjuan Wu is Assistant Professor in the Department of Design, Housing, & Apparel at the University of Minnesota. She has written extensively on Chinese fashion and dress. She is former editor and journalist of Dadushi (Metropolis), a fashion magazine in Shanghai.

Table of Contents

Foreword *Part I: Fashion Revival: Modernization in Transition, 1978-1991 *Chapter 1. Fashion Awakens: Controversy Blooms *Chapter 2. The Spread of Fashion through Mass Media*Chapter 3. The 1980s: “Power Dressing” and Gender Roles *Part II: Renegotiation of Modern Chinese Identity, 1992-present *Chapter 4. The Ideal Image: Imported Fashion Icons *Chapter 5. Reinvented Identity: The Qipao and Tang-Style Jacket *Chapter 6. The Evolution of the Chinese Fashion Industry *Chapter 7. The Influx of Western Brand Names *Notes *Bibliography *Index

Product Details

Wu, Juanjuan
Berg Publishers
China Social life and customs.
Clothing and dress - China - History
Beauty & Grooming - General
History & Criticism *
Beauty and Fashion-Beauty General
Edition Description:
Trade Paperback
Dress, Body, Culture
Publication Date:
Grade Level:
Professional and scholarly
50 b/w illus.
9.28 x 6.23 x 0.5 in

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Related Subjects

Arts and Entertainment » Art » General
History and Social Science » World History » General

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