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Business Strategy (Economist Books)

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Business Strategy (Economist Books) Cover

 

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Synopses & Reviews

Publisher Comments:

This updated, useful book on business strategy, with The Economist brand, shows today’s manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. Kourdi evaluates the tools, tactics, and techniques for making profit-boosting decisions.

Synopsis:

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.

About the Author

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organizations, including The Economist, the Chartered Institute of Management, HSBC, and London Business School.

Table of Contents

Part 1. Understanding strategy.

1. What is business strategy?

2. The different views of strategy.

Part 2. Developing strategy.

3. Forces that shape business strategy.

4. Scenarios.

5. Resources and strategy.

6. Strategies for growth.

7. Developing a business strategy and thinking strategically.

Part 3. Implementing strategy.

8. Vision.

9. Implementing business strategy.

10. Strategic innovation.

11. Making strategic decisions.

12. Competitiveness and customer focus.

13. Sales, marketing and brand management.

14. Managing knowledge and information.

15. Managing finance and risk.

16. Leadership.

Notes and references.

Index.

Product Details

ISBN:
9781846681240
Subtitle:
A Guide to Taking Your Business Forward
Author:
Kourdi, Jeremy
Publisher:
Bloomberg Press
Subject:
Strategic planning
Subject:
Business planning
Subject:
Systems & Planning
Subject:
Strategic management
Copyright:
Edition Description:
Hardcover
Series:
Economist Books
Series Volume:
12
Publication Date:
20090401
Binding:
Hardback
Language:
English
Illustrations:
Y
Pages:
250
Dimensions:
8.72x5.60x.99 in. .91 lbs.

Related Subjects

History and Social Science » World History » General

Business Strategy (Economist Books) New Hardcover
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$33.00 In Stock
Product details 250 pages Economist Books - English 9781846681240 Reviews:
"Synopsis" by , Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions--what worked and why, what failed and why.
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