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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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Other titles in the Series on Technology Management series:

Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management)

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Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management) Cover

 

Synopses & Reviews

Book News Annotation:

Most diffusion studies are primarily concerned with the rate of adoption or the final portion of a population that has made the transition. Edited by Tidd (science and technology policy research, U. of Sussex), this volume examines the direction of adoption, i.e. why some innovations are adopted while others are ignored. The chapters review case studies, models and empirical evidence in an exploration of general factors affecting the diffusion of innovations, along with studies of three specific sectors: pharmaceutical innovations, telecommunications, and environmental products and services. The book closes with an exploration of forecasting technology. Distributed by World Scientific. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

Product Details

ISBN:
9781848163546
Author:
Tidd, Joe
Publisher:
Imperial College Press
Subject:
International marketing
Subject:
Development - Business Development
Subject:
Information technology
Subject:
Business;Marketing
Series:
Series on Technology Management
Publication Date:
20100531
Binding:
Hardcover
Language:
English
Pages:
400

Related Subjects

Business » Business Plans
Business » Marketing
Business » Strategy
Children's » General
Children's » Middle Readers » General
Computers and Internet » Internet » Information
Reference » Science Reference » General

Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management) New Hardcover
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Product details 400 pages Imperial College Press - English 9781848163546 Reviews:
"Synopsis" by , Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
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