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Innovation and Strategy of Online Games

Innovation and Strategy of Online Games Cover

 

Synopses & Reviews

Book News Annotation:

Wi (technology management, Chung-Ang U., South Korea) examines the global strategies and innovations of Korean online game companies, and reveals how this industry was able to become competitive in an international market already dominated by PC and console games. The author uses his experiences as a consultant to gaming companies to reveal the differences in the financial models of online and off-line video games, and he documents the rise of this industry by analyzing formation processes, user path dependency, marketing strategies and global development. Written for students and researchers in a broad range of business, technology and economic disciplines, this book also compares international markets for online gaming such as China and the United States. Distributed by World Scientific. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781848163560
Publisher:
Imperial College Press
Subject:
Technological innovations
Author:
Jong, H. Wi
Subject:
Electronic games industry
Subject:
Industries - General
Subject:
Business Writing
Series:
Series on Technology Management
Series Volume:
14
Publication Date:
20090231
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
220
Dimensions:
9.34x6.31x.76 in. 1.32 lbs.

Related Subjects

Business » General
Business » Management
Business » Writing
Science and Mathematics » Biology » Molecular
Science and Mathematics » Chemistry » Biochemistry

Innovation and Strategy of Online Games
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Product details 220 pages Imperial College Press - English 9781848163560 Reviews:
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