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Introducing Business Creativity: A Practical Guide (Introducing)by Jodie Newman
Synopses & Reviews
Learning how to think creatively and innovate is vital in today's market.
Introducing Business Creativity will help you diagnose where your business could achieve breakthrough innovation and what you can do to excel in this area by developing skills in receptivity, creativity, meeting management, and innovation leadership.
A Practical Guide to how to think creatively for business.
About the Author
Roger Neill FRSA, FIoD, is Managing Partner and Co-Founder of Per Diem and was Founding Director of the Centre for Creativity, City University London. He was International Managing Partner for Synectics Corporation, a world leader in innovation and creativity. He writes, speaks and conducts masterclasses and workshops around the world.
Previously Roger worked in marketing communications. For ten years he was with the top international advertising agency, Saatchi and Saatchi and was appointed to the Board of Directors aged 27. He subsequently moved to Lintas (now Lowe) where he became Chairman in Australia/New Zealand and Regional Director for Asia/Pacific. He was Deputy Chairman of another top UK advertising agency WCRS Worldwide in London. Roger was World President of the International Advertising Association 1990-1992.
An expert on the innovators, artists, writers and musicians of the late nineteenth and early twentieth centuries, he helped Sam Wanamaker to re-build Shakespeare's Globe in London. He curated the exhibition Legends: The Art of Walter Barnett for the National Portrait Gallery in Australia. Roger was Founder of Sinfonia 21 and Chairman of Endymion Ensemble.
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