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Powell's Q&A | September 3, 2014

Emily St. John Mandel: IMG Powell’s Q&A: Emily St. John Mandel

Describe your latest book. My new novel is called Station Eleven. It's about a traveling Shakespearean theatre company in a post-apocalyptic North... Continue »
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    Station Eleven

    Emily St. John Mandel 9780385353304

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25 Remote Warehouse Sociology- General

This title in other editions

Fashion-Ology: An Introduction to Fashion Studies


Fashion-Ology: An Introduction to Fashion Studies Cover


Synopses & Reviews

Publisher Comments:

This book provides a concise and much-needed introduction to the sociology of fashion. Most studies do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible product whereas fashion is a symbolic cultural product. She debunks the myth of "the genius designer" and explains that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers' creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist.

Book News Annotation:

Fashion-ology is not concerned with dress or clothing, explains Kawamura (sociology, State U. of New York-Fashion Institute of Technology), but is a sociological investigation of fashion as a system of institutions that produces the concept as well as the phenomenon and practice of fashion. It also studies the social production process of the belief in fashion that exists in people's minds and that begins to have a substance and life of its own. She surveys the various approaches to it and the methods used with each. Distributed in the US by Palgrave Macmillan.
Annotation ©2005 Book News, Inc., Portland, OR (

About the Author

Yuniya Kawamura is Assistant Professor of Sociology, Fashion Institute of Technology, New York.

Table of Contents

Introduction * Sociological Discourse and Empirical Studies of Fashion * Fashion as an Institutionalized System * Designers * Production, Gatekeeping and Diffusion of Fashion * Adoption and Consumption of Fashion * Conclusion

Product Details

Kawamura, Yuniya
Bloomsbury Academic
Clothing and dress
Sociology - General
Beauty & Grooming - General
Edition Description:
Dress, Body, Culture
Publication Date:
Grade Level:
Professional and scholarly
9.37 x 6.18 x 0.33 in

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Science and Mathematics » Chemistry » Chemical Engineering

Fashion-Ology: An Introduction to Fashion Studies New Hardcover
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Product details 192 pages Berg Publishers - English 9781859738092 Reviews:
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