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Fashion-Ology: An Introduction to Fashion Studiesby Yuniya Kawamura
Synopses & Reviews
This book provides a concise and much-needed introduction to the sociology of fashion. Most studies do not make a clear distinction between clothing and fashion. Kawamura argues that clothing is a tangible product whereas fashion is a symbolic cultural product. She debunks the myth of "the genius designer" and explains that fashion is not about clothes but is a belief. There is an institutional structure, ignored by many fashion theorists, that has shaped and produced the fashion phenomenon. Kawamura further shows how the structural nature of the fashion system works to legitimize designers' creativity and can make them successful. Newer fashion cities, such as Milan and New York, are the product of the fashion system that originated in Paris. Without that systemic structure, fashion culture would not exist.
About the Author
Yuniya Kawamura is Assistant Professor of Sociology, Fashion Institute of Technology, New York.
Table of Contents
Introduction * Sociological Discourse and Empirical Studies of Fashion * Fashion as an Institutionalized System * Designers * Production, Gatekeeping and Diffusion of Fashion * Adoption and Consumption of Fashion * Conclusion
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