Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

Eliminating the jargon and mystique of social media, Gillin, a veteran technology journalist, helps marketers and business owners embrace the new force of social media marketing. Building on the lessons set out in his previous book, The New Influencers: A Marketer's Guide to the New Social Media, he explains how to use an array of online tools to extend brands, generate leads, and engage customer communities. He describes social networking services and the opportunities they present for marketers, gives tips on making technology choices based on business objectives, and examines business blogging and podcasting. The 14 smaller social networks profiled represent appealing venues for targeted marketing. Four chapters are devoted to concepts and technologies used in creating content that customers and prospects find useful and engaging. There is also material on content promotion, and on measuring results. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)