- Used Books
- Staff Picks
- Gifts & Gift Cards
- Sell Books
- Stores & Events
- Let's Talk Books
Special Offers see all
More at Powell's
Recently Viewed clear list
Used Trade Paper
Ships in 1 to 3 days
Other titles in the No series:
Absolut Book: The Absolut Vodka Advertising Storyby Richard Lewis
Synopses & Reviews
The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.
The initial collection of groundbreaking ads
A andlt;Iandgt;New York Timesandlt;/Iandgt; bestseller, andlt;iandgt;Absolut Bookandlt;/iandgt; is the behind-the-scenes account of the birth and growth of this award-winning advertising campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever: Absolut vodka. It is a collector's delight with nearly five hundred images of ground-breaking print advertising.andlt;BRandgt;andlt;BRandgt;Authored by Absolut adman Richard W. Lewis of world-renown agency TWCF Chiat Day, this book is a must for fans of creative advertising. Few campaigns in the history of alcohol advertising have matched the impact of this Swedish vodka sensation and its irrefutably creative advertising of the Absolut bottle and brand.
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
About the Author
andlt;bandgt;andlt;iandgt;Richard Lewisandlt;/bandgt;andlt;/iandgt; entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.
What Our Readers Are Saying
Other books you might like
Arts and Entertainment » Art » Advertising and Display