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Absolut Book: The Absolut Vodka Advertising Story

by Richard W Lewis

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9781885203298 ISBN10: 1885203292 Condition: Standard All Product Details Only 1 left in stock at $5.95!

 

Synopses & Reviews

Publisher Comments:

The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.

The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.

Synopsis:

The initial collection of groundbreaking ads

Synopsis:

A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

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About the Author

Richard Lewis entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.

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Product Details

ISBN:

9781885203298

Subtitle:

The Absolut Vodka Advertising Story

Author:

Lewis, Richard W

Author:

Lewis, Richard W.

Publisher:

Tuttle Publishing

Location:

Boston :

Subject:

General

Subject:

History

Subject:

Advertising & Promotion

Subject:

Language arts

Subject:

Advertising

Subject:

Advertising campaigns

Subject:

Commercial - Advertising

Subject:

Liquor industry

Subject:

Vodka industry -- Sweden -- History.

Subject:

Vodka industry

Subject:

Graphic Arts - Advertising

Subject:

Business-Advertising

Subject:

Non-Classifiable

Edition Number:

1st ed.

Edition Description:

Paperback with Flaps

Series:

No Series

Series Volume:

104-197

Publication Date:

19961015

Binding:

Paperback

Grade Level:

General/trade

Language:

English

Illustrations:

over 500 color plates

Pages:

288

Dimensions:

11.5 x 9 in 54 oz

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » History and Criticism
Business » Advertising
History and Social Science » Politics » United States » Politics
Metaphysics » General

Absolut Book: The Absolut Vodka Advertising Story Used Trade Paper Richard W Lewis

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$5.95 In Stock

Product details 288 pages Journey Editions (VT) - 0- English 9781885203298 Reviews:

"Synopsis" by Firebrand,

The initial collection of groundbreaking ads

"Synopsis" by Netread, A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.