Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    What I'm Giving | December 2, 2014

    Cary Elwes: IMG Cary Elwes: What I'm Giving



    At Powell's, we feel the holidays are the perfect time to share our love of books with those close to us. For this special blog series, we reached... Continue »

    spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

What Is Branding? (Essential Design Handbooks)

What Is Branding? (Essential Design Handbooks) Cover

 

Synopses & Reviews

Publisher Comments:

It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, What is Branding? will help ensure the success of branding for any product, service, person, or place.

Case studies included in the international portfolio of campaigns explain what makes them work, why they matter, and what can be learnt from them. Analysis focuses both on design know-how and on theory, looking at how professionals wrestle with abstract notions of perception, culture, and love while at the same time solving the nuts-and-bolts problems of package design, sign making, and web technology.

About the Author

Matthew Healey is a freelance brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe and now lives in New York.

Product Details

ISBN:
9782888931355
Publisher:
Rockport Publishers
Subject:
Graphic Arts - Illustration
Author:
Healey, Matthew
Subject:
Graphic Arts - Branding & LOGO Design
Subject:
Marketing - General
Subject:
General-General
Edition Description:
Paper Text with Flaps
Series:
Essential Design Handbooks
Publication Date:
20101001
Binding:
Paperback
Language:
English
Illustrations:
350
Pages:
256
Dimensions:
170.00 x 220.00 in

Related Subjects

» Arts and Entertainment » Art » Style and Design
» Arts and Entertainment » Art » Typography
» Business » Marketing
» Health and Self-Help » Health and Medicine » Medical Specialties

What Is Branding? (Essential Design Handbooks)
0 stars - 0 reviews
$ In Stock
Product details 256 pages Rotovision - English 9782888931355 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.