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The Fundamentals of Creative Advertising

by

The Fundamentals of Creative Advertising Cover

 

Synopses & Reviews

Publisher Comments:

The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.

About the Author

Ken Burtenshaw is the head of the bachelor of arts in advertising program at Southampton Solent University.
Nik Mahon is a senior lecturer at Southampton Solent University and has worked for a number of advertising agencies.
Caroline Barfoot has over 20 years' experience working in media and marketing communications and joined Southampton Solent as a lecturer in 2002. They all live in the UK.

Product Details

ISBN:
9782940373185
Author:
Burtenshaw, Ken
Publisher:
Fairchild Books
Author:
Barfoot, Caroline
Author:
Mahon, Nik
Subject:
General
Subject:
Advertising & Promotion
Subject:
Commercial - Advertising
Subject:
Graphic Arts - Advertising
Subject:
General-General
Copyright:
Edition Description:
Trade Paper
Series:
Fundamentals
Publication Date:
20061101
Binding:
Paperback
Language:
English
Illustrations:
200 color and 50 bandw illus
Pages:
176
Dimensions:
9.08x7.86x.53 in. 1.36 lbs.

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » Graphic Design

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Product details 176 pages Ava Publishing - English 9782940373185 Reviews:
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