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The Fundamentals of Branding (Fundamentals)

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The Fundamentals of Branding (Fundamentals) Cover

 

Synopses & Reviews

Synopsis:

The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.

About the Author

Melissa Davis has more than 15 years experience in journalism, branding, and communication. She has worked with big name brands such as Apple, Microsoft, and Nike.

Product Details

ISBN:
9782940373987
Author:
Davis, Melissa
Publisher:
AVA Publishing
Author:
Davies, Melissa
Subject:
Marketing - General
Subject:
Business;Marketing
Subject:
Advertising & Promotion
Edition Description:
Trade Paper
Series:
Fundamentals
Publication Date:
20091031
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
184
Dimensions:
8.98x7.88x.64 in. 1.47 lbs.

Related Subjects

Business » Marketing
History and Social Science » Linguistics » Specific Languages and Groups
Reference » Words Phrases and Language

The Fundamentals of Branding (Fundamentals) Used Trade Paper
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Product details 184 pages AVA Publishing - English 9782940373987 Reviews:
"Synopsis" by ,
The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.
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