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The Fundamentals of Branding (Fundamentals)by Melissa Davis
Synopses & Reviews
The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technological advancements and a constantly shifting social context. This title is designed to give readers a broad understanding of the stages and methodologies adopted in the brand development process.
About the Author
Melissa Davis has more than 15 years experience in journalism, branding, and communication. She has worked with big name brands such as Apple, Microsoft, and Nike.
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