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The Fundamentals of Design Management (Fundamentals)

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Synopses & Reviews

Publisher Comments:

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the area of design, business, creativity and innovation.

The Fundamentals of Design Management is an invaluable resource tool students studying design management, and for other professionals who work in the creative industries.

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.

The Fundamentals of Design Management is an invaluable resource tool for students studying design management, and for other professionals who work in the creative industries.

Synopsis:

The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences.

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

 

About the Author

Kathryn Best, a designer, has worked as an architect, interior designer, and design consultant for architecture firms and brand/design consultancies. She currently consults in design process, strategy, and management, both commercially and in academia. She lives in Surrey, UK.

Table of Contents

1. Design in Context

-Design and Business Cultures

-Finance, technology and law

-Society, politics and environment

-Market Demands and user needs

-Design audits, briefs and proposals

-People

-Projects

-Products and services

 

2. Design Overview

-The power of design

-Design and society

-Design projects

-The design process

-Design skills

-Design Planning

-Project management

-Design success

Case Study

-Legible London: a new way of walking in the UK's capital city

Contextual Perspective

-Sorena Veerman

-Wen-Long Chen

-Dr Miles Park

 

3. Management Overview

-Economics

-Business and enterprise

-The management process

-Business and enterprise planning

-Management practice

-Business administration

-Business success

Case Study

MAS Holdings: enterprising ethical retail

Contextual perspectives

-Ruedi Alexander Muller-Beyeler

-Joshua L. Cohen

-Kevin McCullagh

 

4. Accounting and Finance

-The financial organisation

-Financial accounting

-Financial reporting

-Management accounting

-Measuring performance

-Measuring value in design

Case study

-Phelophepa Healthcare Train: delivering value

Contextual perspectives

-Philip Goad

-Thomas Lockwood

-Krzyzstof Bielski

 

5. Marketing and Brand Communication

-Users, customers and markets

-Understanding production and consumption

-Marketing

-Marketing communications

-Branding

-Branding communications

-Visions, values and brands

Case study

Zipcar: the vision driving the world's largest car sharing club

Contextual perspectives

-Robert Malcolm

-Naoko Iida

-Audrey Arbeeny

 

6. Design and Innovation

-Design, management and innovation

-Design-driven innovation

-Brand-driven innovation

-Design management for corporations

-Design management for small to medium enterprises

Case study

Philips Design: design for a sustainable society

Contextual perspectives

-Matt Barthelemy

-Sonja Dahl

-Simon May

 

Conclusion

Glossary

Bibliography and resources

Picture credits

Acknowledgements

Working with ethics

 

 

Product Details

ISBN:
9782940411078
Author:
Best, Kathryn
Publisher:
AVA Publishing
Subject:
General
Subject:
Business Aspects
Subject:
General-General
Edition Description:
Trade Paper
Series:
Fundamentals
Publication Date:
20100531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
208
Dimensions:
9 x 7.9 x 0.9 in 1.66 lb

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Related Subjects

Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Photography » Technique

The Fundamentals of Design Management (Fundamentals) New Mass Market
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$39.50 In Stock
Product details 208 pages AVA Publishing - English 9782940411078 Reviews:
"Synopsis" by ,

The Fundamentals of Design Management is a comprehensive guide to managing the people, projects, processes and procedures behind the design of everyday products, services, environments and experiences.

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.

 

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