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Fundamentals of Illustration (2nd Ed.) (Fundamentals)

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Fundamentals of Illustration (2nd Ed.) (Fundamentals) Cover

 

Synopses & Reviews

Publisher Comments:

An update to the popular first edition of the same name, providing a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.

Synopsis:

The Fundamentals of Illustration (2nd Edition) is an update to the popular first edition of the same name, in which Lawrence Zeegen introduces students to the various aspects of the illustration.

This volume provides a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.

This updated edition includes new and revised content and examples that reflects the changes and developments in the discipline over the past few years.

About the Author

Lawrence Zeegen is an illustrator, educator and writer. Illustrating since graduating from the Royal College of Art, his clients include major international newspapers and magazines, book publishers, design companies and advertising agencies. He is currently Head of School for the School of Communication Design at Kingston University where he leads undergraduate and postgraduate courses in animation, film-making, graphic design, illustration and screen design for film and TV.

Table of Contents

Introduction

Chapter 1: Visual Thinking
Starting Off…
Investigating the Brief
Gathering Inspiration
Brainstorming
Presenting the Visual
Career Longevity

Case study and author tips 

 
Chapter 2: The Illustrator as Artist

Art School Ethos

The Discipline of Illustration
A Demanding Lifestyle
The New Wave of Illustrators
Case study and author tips  
 
Chapter 3: Principles + Processes
The power of the pencil
 Material world
 Odd media
 Using photography
Mixing media
The digital divide
Case study and author tips  
 
Chapter 4: Practices + Professionalism
The overview
Editorial illustration
Editorial interview
Book publishing
Book illustration interview
Fashion illustration
Fashion interview
Advertising illustration
Advertising interview
Music industry illustration
Music interview
Collaboration
Collaboration interview
Self-initiated
Self-initiated interview
 
 
Chapter 5: Presentation + Promotion
Marketing the product
Portfolios
Websites
Avenues for self-promotion
Illustration agency representation
Presentation techniques
Case study and author tips  
 
Chapter 6: Production + Proformas
Essential kit
Studio set-up
Resources and reference
Production tips

Case study and author tips  

 
Contacts
Bibliography
Index
Acknowledgements

Product Details

ISBN:
9782940411481
Author:
Zeegen, Lawrence
Publisher:
Fairchild Books & Visuals
Subject:
General-General
Copyright:
Edition Description:
Trade paper
Series:
Fundamentals
Publication Date:
20120931
Binding:
TRADE PAPER
Language:
English
Illustrations:
200
Pages:
208
Dimensions:
9 x 8 x 0.6 in 1.6 lb

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Related Subjects

Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Illustration
Arts and Entertainment » Photography » General
Computers and Internet » Desktop Publishing » General
Fiction and Poetry » Graphic Novels » General
Travel » General

Fundamentals of Illustration (2nd Ed.) (Fundamentals) New Trade Paper
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Product details 208 pages AVA Publishing - English 9782940411481 Reviews:
"Synopsis" by ,

The Fundamentals of Illustration (2nd Edition) is an update to the popular first edition of the same name, in which Lawrence Zeegen introduces students to the various aspects of the illustration.

This volume provides a fresh introduction to the key elements of the discipline and takes the student step-by-step through the key processes, themes and applications in illustration.

This updated edition includes new and revised content and examples that reflects the changes and developments in the discipline over the past few years.

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