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The Fundamentals of Fashion Design (Second Edition) (Fundamentals)

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The Fundamentals of Fashion Design (Second Edition) (Fundamentals) Cover

 

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Synopses & Reviews

Publisher Comments:

The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea through to its realization in 3D form.

It examines everything from research to design, different types of fabrics and their properties, and machinery and methods of construction. The book also discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included, supported by interviews with designers, stylists, photographers, buyers and agents.

The new edition includes in-depth case studies, interviews and student exercises to help put the techniques and ideas into a real-world, practical context.

 

About the Author

Richard Sorger is a fashion designer with two labels, ‘Richard Sorger’ and ‘RJS by Richard Sorger’ that he has shown twice yearly at London Fashion Week and sells worldwide. Swarovski and for the Victoria and Albert Museum, London, have both commissioned special pieces from him and the V&A recently acquired one of his dresses for its permanent collection. Richard is the final year design tutor for the BA (Hons) Fashion course at Middlesex University and has taught at various other institutions including Central Saint Martins and London College of Fashion.
Jenny Udale studied BA Fashion Textiles at the University of Brighton and MA Womenswear, with a focus on innovative printed textiles, at the Royal College of Art. Jenny successfully launched her own womenswear label after graduation.

Currently a freelance printed textile designer, she sells mainly to the UK and US market. Jenny is interested in how craft can be fused with modern technology to produce innovative textiles. She has lectured in fashion and textiles at the University of Brighton, University of Middlesex and Kingston University, and is currently pathway leader for textiles at Ravensbourne. Jenny authored Textiles and Fashion for AVA publishing and contributes to magazines on fashion textiles. She is currently working on a contemporary Knitwear book.

 

Table of Contents

INTRODUCTION

CHAPTER 1: RESEARCH

Are you fashionable?

Know your subject

Starting your research

Choosing a theme or concept

Sources of research

The research book

Mood-, theme- and storyboards

Interview: John-Gabriel Harrison

Case study: Alexander McQueen

Student project

 

CHAPTER 2: DESIGNING

Designing

Design identity

Ideal bodies

Silhouette

Proportion and line

God is in the details

Fabric, colour and texture

Rendering your ideas

Portfolios

Interview: Peter Jensen

Case study: Nicolas Ghesquiere + Balenciaga

Student project

 

CHAPTER 3: FABRICS AND TECHNIQUES

Fabric

Natural fibres

Manmade fibres

Synthetic fibres

Yarn production

Fabric construction

Surface treatments

Fabric and yarn trade shows

Interview: Michele Manz, 7 for All Mankind

Case study: Marni

Student project

 

CHAPTER 4: CONSTRUCTION

Tools and machinery

Construction techniques

Draping on the mannequin

Interivew: Louise Gray

Case study: Alber Elbaz/Lanvin

Student project

 

CHAPTER 5: DEVELOPING A COLLECTION

Who are you designing for?

Genre

Types of garment

Putting together a collection

Showing a collection

Promoting a collection

Branding

Interview: Winni Lok, Calvin Klein

Case study: Margiela

Student project

 

Conclusion

Bibliography

Further resources

Picture credits

Index

Acknowledgements

 

 

Product Details

ISBN:
9782940411788
Author:
Udale, Jenny
Publisher:
Fairchild Books & Visuals
Author:
Sorger, Richard
Edition Description:
Trade paper
Series:
Fundamentals
Publication Date:
20120931
Binding:
TRADE PAPER
Language:
English
Illustrations:
200
Pages:
208
Dimensions:
9 x 8 x 0.6 in 1.6 lb

Related Subjects

Arts and Entertainment » Art » Style and Design
Business » Communication
Business » General
Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes

The Fundamentals of Fashion Design (Second Edition) (Fundamentals) New Mass Market
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Product details 208 pages AVA Publishing - English 9782940411788 Reviews:
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