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The Fundamentals of Interactive Design (Fundamentals)by Michael Salmond
Synopses & Reviews
AVA Academia’s Fundamental titles are designed to introduce students to the key elements of the visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an accessible introduction to the applied visual arts.
The Fundamentals of Interactive Design introduces the essential areas of digital design. It explores best practices for creating within this medium and practical application across media. These fundamentals supply a core skill-set that is reinforced by case studies from leading digital designers, which provide invaluable insight into the world of digital and interactive media design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. The book is for people who have never worked within the digital world as well as for those who have some digital knowledge, but are looking for application across a wider spectrum of media. It is also for designers looking for inspiration and new creative directions. This book is an ideal guide for those who are starting out at college or university and for those who want to enter into a career in digital and interactive design.
Working in the medium
The digital brand
Protyping and iteration
Designing across multiple devices
The Fundamentals of Interactive Design takes a snapshot of the essential areas of digital design and introduces the reader to their importance. It explores best practice for creating within this medium. These fundamentals provide a core skill-set and an invaluable insight into the world of interactive design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way.
About the Author
Michael Salmond is a digital interaction designer, artist and media theorist. His work has been exhibited and published nationally, internationally and online. He has been practicing within the digital medium for over 20 years and currently teaches interaction and digital design at Florida Gulf Coast University, Florida USA.
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.
Table of Contents
Chapter 1 Interactive design as a discipline
What is an interactive designer?
What is interactive design?
Working in the medium
Bringing it together
Interview: Joe Nash, freelance interactive designer
Looking to the future of interactive design
Case study: Kaiser Chiefs (Specialmoves)
Chapter 2 Designing experiences
Where do ideas come from?
Audience expectations and interactive conventions
Interview: Second Story Design Team, 'Interactive Stories'
Case study: LA Natural History Museum (Second Story)
Chapter 3 Getting to know the industry process
The pitch: winning the contract
Being part of the pitch team
Interview: Dave Burrows, interactive designer, 'The art of the pitch'
Best practices for the pitch scenario
Creating the pitch materials
Case study: Wrestlemania promotion campaign (Specialmoves)
Chapter 4 Audience, usability and testing
Revisiting the audience
User personas and scenarios
Usability in design
Interview: Trevor May, 'Designing for mobile platforms'
Usability and content
Usability and visual communication
The design document
Case study: Glastonbury Smartphone App (Future Platforms)
Chapter 5 Motion, sound and transmedia
Motion and interactivity
Moving image as prototype
The production process
Interview: Paul Goodfellow, animator, 'Animation and interactivity'
Audio and sound design
Case study: Shooting the Audi R8 Commercial (Apple Studios)
Chapter 6 Games
The game industry
What does it take to be a games designer?
Editing the idea
Interview: Pete Everett, CEO Playerthree, ‘What is advergaming?’
Alternate reality games (ARGs)
Case study: Coca Cola OpenTheGames.com (Playerthree)
Chapter 7 Back to basics, the fundamentals
The designer’s toolkit
Developing specialist skills
File formats, resolutions and acronyms
Preparing for the future
Interview: Darrell Wilkins, CEO Specialmoves, 'Landing the interview, getting the job'
Interview: D&AD 'Young designers, capitalizing on potential'
Case study: Patrick McGoldrick, 'How I landed with ForPeople Studio'
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