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The Fundamentals of Interactive Design (Fundamentals)

by

The Fundamentals of Interactive Design (Fundamentals) Cover

 

Synopses & Reviews

Publisher Comments:

 
AVA Academia’s Fundamental titles are designed to introduce students to the key elements of the visual arts subjects and the ideas that underpin them. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an accessible introduction to the applied visual arts.
 
The Fundamentals of Interactive Design introduces the essential areas of digital design. It explores best practices for creating within this medium and practical application across media. These fundamentals supply a core skill-set that is reinforced by case studies from leading digital designers, which provide invaluable insight into the world of digital and interactive media design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way. The book is for people who have never worked within the digital world as well as for those who have some digital knowledge, but are looking for application across a wider spectrum of media. It is also for designers looking for inspiration and new creative directions. This book is an ideal guide for those who are starting out at college or university and for those who want to enter into a career in digital and interactive design.
 
Featured topics
Working in the medium
Digital semiotics
Emotional design
The digital brand
Protyping and iteration
The moodboard
The wireframe
Soft launch
Site launch
Infographics
Motion graphics
Advergaming
Designing across multiple devices

Synopsis:

The Fundamentals of Interactive Design takes a snapshot of the essential areas of digital design and introduces the reader to their importance. It explores best practice for creating within this medium. These fundamentals provide a core skill-set and an invaluable insight into the world of interactive design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way.

About the Author

 
Michael Salmond is a digital interaction designer, artist and media theorist. His work has been exhibited and published nationally, internationally and online. He has been practicing within the digital medium for over 20 years and currently teaches interaction and digital design at Florida Gulf Coast University, Florida USA.
Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.

Table of Contents

 
Chapter 1 Interactive design as a discipline
What is an interactive designer?
What is interactive design?
Working in the medium
Bringing it together
Interview: Joe Nash, freelance interactive designer
Looking to the future of interactive design
Case study: Kaiser Chiefs (Specialmoves)
Activities
 
Chapter 2 Designing experiences
Where do ideas come from?
Designed behaviours
Digital semiotics
Audience expectations and interactive conventions
Storytelling
Interview: Second Story Design Team, 'Interactive Stories'
Case study: LA Natural History Museum (Second Story)
Activities
 
Chapter 3 Getting to know the industry process
The pitch: winning the contract
Being part of the pitch team
Interview: Dave Burrows, interactive designer, 'The art of the pitch'
Best practices for the pitch scenario
Creating the pitch materials
Case study: Wrestlemania promotion campaign (Specialmoves)
Activities
 
Chapter 4 Audience, usability and testing
Revisiting the audience
User personas and scenarios
Usability in design
Interview: Trevor May, 'Designing for mobile platforms'
Usability and content
Usability and visual communication
Usability testing
The design document
Case study: Glastonbury Smartphone App ­(Future Platforms)
Activities
 
Chapter 5 Motion, sound and transmedia
Motion and interactivity
Moving image as prototype
The production process
Motion graphics
Interview: Paul Goodfellow, animator, 'Animation and interactivity'
Viral video
Audio and sound design
Transmedia
Case study: Shooting the Audi R8 Commercial (Apple Studios)
Activities
­
Chapter 6 Games
The game industry
What does it take to be a games designer?
Editing the idea
Advergaming
Interview: Pete Everett, CEO Playerthree, ‘What is advergaming?’
Game metrics
Serious games
Casual games
Alternate reality games (ARGs)
Case study: Coca Cola OpenTheGames.com (Playerthree)
Activities
 
Chapter 7 Back to basics, the fundamentals
The designer’s toolkit
Developing specialist skills
File formats, resolutions and acronyms
Preparing for the future
Interview: Darrell Wilkins, CEO Specialmoves, 'Landing the interview, getting the job'
Interview: D&AD 'Young designers, capitalizing on potential'
Case study: Patrick McGoldrick, 'How I landed with ForPeople Studio'
Activities
 
Appendix
Glossary
Index
 
 

Product Details

ISBN:
9782940411863
Author:
Salmond, Michael
Publisher:
Fairchild Books & Visuals
Author:
Ambrose, Gavin
Subject:
General
Subject:
Graphic Arts - General
Copyright:
Edition Description:
Trade Paper
Series:
Fundamentals
Publication Date:
20130431
Binding:
TRADE PAPER
Language:
English
Illustrations:
200 colour illus
Pages:
200
Dimensions:
9 x 8 x 0.6 in 1.6 lb

Related Subjects

Reference » Bibliography and Library Science
Science and Mathematics » Chemistry » Biochemistry

The Fundamentals of Interactive Design (Fundamentals) New Trade Paper
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$53.50 In Stock
Product details 200 pages AVA Publishing - English 9782940411863 Reviews:
"Synopsis" by ,
The Fundamentals of Interactive Design takes a snapshot of the essential areas of digital design and introduces the reader to their importance. It explores best practice for creating within this medium. These fundamentals provide a core skill-set and an invaluable insight into the world of interactive design. This book examines the work flow and process of creating and exporting design across multiple media platforms in a progressive and logical way.
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