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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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    Love Me Back

    Merritt Tierce 9780385538077

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Advertising Now! TV Commercials

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Advertising Now! TV Commercials Cover

 

Synopses & Reviews

Publisher Comments:

As seen on TV! From Apple and Audi to public awareness, the very best of today's television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.

Synopsis:

From Apple and Audi to public awareness, this work features the very best of today's television ads.

Product Details

ISBN:
9783822840290
Author:
Wiedemann, Julius
Publisher:
Taschen
Author:
Miscellaneous
Subject:
Design - Product
Subject:
Commercial - Advertising
Subject:
Television - History & Criticism
Subject:
Digital video
Subject:
Advertising & Promotion
Subject:
Digital
Subject:
Art - General
Copyright:
Edition Description:
Print PDF
Series:
Taschen Spring
Publication Date:
20090831
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
448
Dimensions:
9.92x7.88x1.25 in. 3.55 lbs.

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » General
Arts and Entertainment » Film and Television » Media Studies
Arts and Entertainment » Music » General
Arts and Entertainment » Sale Books
Business » Advertising
History and Social Science » Economics » General
Reference » Science Reference » Technology
Travel » General

Advertising Now! TV Commercials Sale Flexible
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Product details 448 pages Taschen - English 9783822840290 Reviews:
"Synopsis" by ,
From Apple and Audi to public awareness, this work features the very best of today's television ads.
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