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    Original Essays | January 12, 2015

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    1. $18.20 Sale Hardcover add to wish list

      The Secret Wisdom of the Earth

      Chris Scotton 9781455551927

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Spanish Language Edition

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Mate a Sus Vacas Sagradas

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Mate a Sus Vacas Sagradas Cover

 

Synopses & Reviews

Synopsis:

Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like always trust your research, success breeds success and the customer is always right, are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, Where's the beef? Reed Business Information

Product Details

ISBN:
9788492452125
Author:
Bernstein, David
Publisher:
Empresa Activa
Author:
Schwab, Bill
Author:
Fraser, Beau
Subject:
Personal Growth - Success
Subject:
Success
Series:
Gestion del Conocimiento
Publication Date:
20081131
Binding:
TRADE PAPER
Language:
Spanish
Illustrations:
Y
Pages:
249
Dimensions:
8.10x5.20x.70 in. .70 lbs.

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Mate a Sus Vacas Sagradas New Trade Paper
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Product details 249 pages Urano - Spanish 9788492452125 Reviews:
"Synopsis" by , Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like always trust your research, success breeds success and the customer is always right, are not only old and tired but may lead a business completely astray. At first the book's quirky, humorous style is a welcome change from drier business books, but after a while this chattiness starts to distract from the advice, which tends to be old itself, less than cutting edge. For instance, the Super Bowl XXIX Budweiser campaign in which frogs croaked out the company name was clever, but is now 12 years old; likewise, one discussion of Nike harks back to the Michael Jordan era. The authors may be experts in their field, but this book leaves the reader asking, Where's the beef? Reed Business Information
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