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Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



My new book, The Half Has Never Been Told: Slavery and the Making of American Capitalism, is the story of two bodies. The first body was the new... Continue »
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Iacocca

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Iacocca Cover

 

Synopses & Reviews

Publisher Comments:

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

Synopsis:

The celebrated former chief executive officer of Chrysler Corporation offers a straightforward account of his career at Ford, of the recent resurgence of Chrysler, and of what is wrong and right with American business. Reprint.

About the Author

Lee Iacocca is the former chairman of Chrysler Corporation and the author of Talking Straight and the autobiography IACOCCA.

Product Details

ISBN:
9780307788689
Publisher:
Random House Publishing Group
Subject:
Business
Author:
Novak, William
Author:
Iacocca, Lee
Subject:
Businessmen
Subject:
Automobile industry and trade
Subject:
Iacocca, Lee A
Subject:
Automobile industry and trade -- United States.
Subject:
Biography/Business
Subject:
Business-Biographies
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20070403
Binding:
ELECTRONIC
Language:
English
Pages:
384

Related Subjects

Biography » Business
Biography » General

Iacocca
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Product details 384 pages Random House Publishing Group - English 9780307788689 Reviews:
"Synopsis" by , The celebrated former chief executive officer of Chrysler Corporation offers a straightforward account of his career at Ford, of the recent resurgence of Chrysler, and of what is wrong and right with American business. Reprint.
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