- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
Ships in 1 to 3 days
World War 3.0: Microsoft and Its Enemiesby Ken Auletta
Synopses & Reviews
The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as The Internet changes everything to go from hyperbole to banality-creative destruction has wracked the global economy on an epic scale.
No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths.
In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned fromcovering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.
"The Microsoft case is the most important legal dispute of this century or the last. Ken Auletta has done something extraordinary in making its significance sing. His book is a perfect integration of the legal and the business drama at the heart of the case. His insights are relevant not just to the narrow field of antitrust but to democracy in a technology-governed world in general, and to the struggles that will define the coming decades." -Lawrence Lessig, author of Code and Other Laws of Cyberspace
"This is Ken Auletta's best book. It works on several levels. First, it's a dramatic page-turner. Second, it's the definitive but plain-English treatment of an issue that is as important as it is complicated: the historic Microsoft trial, the struggle among corporate giants to control the new economy, and the question of whether government should be a spectator or referee. Third, it's a model of fair-minded yet take-no-prisoners reporting that is packed with revelations. Beyond all that, it's a primer for every lawyer and would-be lawyer in America-a reminder that legal scholarship is no substitute for common sense." -Steven Brill, founder, Court TV, The American Lawyer, Brill's Content, and Contentville
"With assurance and skill, Ken Auletta weaves complex economic, legal, and technological ideas into a most compelling story. As in all fine courtroom dramas, the book's hallmark is its vivid delineation of the character of the protagonists. To transform a complex antitrust case into such a gripping narrative is an impressive accomplishment." -Richard C. Levin, Beinecke Professor of Economics and president, Yale University
About the Author
Ken Auletta as been the "Annals of Communication" columnist for The New Yorker since 1992. He is the author of seven previous books, including three national bestsellers. In ranking him as America's premier media critic, the Columbia Journalism Review concluded, "No other reporter has covered the new communications revolution as thoroughly as has Auletta."
He has written for various newspapers and magazines and appeared regularly as a television interviewer and analyst. He started writing for The New Yorker in 1977.
He grew up in Coney Island and now lives in New York City with his wife and daughter.
What Our Readers Are Saying
Other books you might like