Minecraft Adventures B2G1 Free

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores

    Recently Viewed clear list

    Interviews | August 12, 2015

    Jill Owens: IMG Eli Gottlieb: The Powells.com Interview

    Eli GottliebEli Gottlieb has done something unusual — he's written two novels, 20 years apart, from opposing but connected perspectives. The Boy Who Went... Continue »
    1. $17.47 Sale Hardcover add to wish list

      Best Boy

      Eli Gottlieb 9781631490477


This item may be
out of stock.

Click on the button below to search for this title in other formats.

Check for Availability
Add to Wishlist

This title in other editions

The Truth about pay-per-click Search Advertising


The Truth about pay-per-click Search Advertising Cover


Synopses & Reviews

Publisher Comments:

Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for

• The truth about the search tax

• The truth about competitive and network click fraud

• The truth about testing and expansion

The Truth About Pay-Per-Click Search Advertising is a valuable resource for Internet marketers at both the tactical and strategic level regardless of company size. While PPC search engine advertising in Google, Yahoo, Microsoft, and other engines looks easy, competing successfully against competitors in a real-time auction for consumer's attention, clicks and dollars is no simple task. There are two kinds of PPC search marketers at the top of the paid placement results: brilliant marketers and irrational clueless amateurs. This book is designed to make sure that the reader becomes one of the brilliant marketers and learns how outmaneuver the competition. This book arms the reader with proven tactics and strategies that ensure success.

This book provides concrete, easy-to-grasp concepts, strategies, and tactics designed for both the hands-on search marketer as well as the supervisor focused on strategy. However, a basic understanding of some key search marketing and Internet marketing fundamentals will be helpful, though not essential, to the reader. To empower readers of all levels, the book contains a basic glossary of often-used terms (CPC, CPM, MaxBid, SERP) to ensure accessibility to all readers. Conversely, even the most seasoned paid search marketing professional will learn a great deal from this book.

To win in today's SEM PPC auctions and to continue to thrive, marketers need to figure out how to allocate budgets effectively and efficiently. The future of their business may depend on a good understanding of paid search and auction-based keyword-targeted media.

As an added bonus with purchase of “The Truth About Pay-Per-Click Search Advertising” you will receive a $200 free search advertising credit from Microsoft Advertising. This offer is for new account holders only. For details on the offer see kevinlee.net/book or the inside front cover of the book.

About the Author

Kevin Lee, Didit Founder, Chairman, and CEO, has been an acknowledged Search Engine Marketing (SEM) expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. Didit’s unparalleled results and client growth have earned Didit recognition not only among marketers, but also as part of the 2007 Inc 500 (#137), as well as a #12 position on Deloitte’s Fast 500. Kevin’s “Paid Search Strategies” column for ClickZ is read by thousands, and his book, The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos, and Advertising Anarchy, has been widely praised. A founding board member of SEMPO and its first elected chairman, Kevin is also active on DMA and IAB committees.

The Wall Street Journal, Business Week, The New York Times, Bloomberg, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, as well as at NYU, Columbia, Fordham, and Pace Universities. Kevin’s expertise is also valued by Wall Street; he has briefed analysts and clients of JP Morgan, RBC, UBS, Piper Jaffray, Goldman Sachs, Citicorp, and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan. Kevin was recognized as an Ernst & Young Entrepreneur Of The Year® 2008 Award Finalist in Metro New York Area and received the 2008 Direct Marketing Club of New York, Mal Dunn Leadership Award.

In addition, in 2008, Kevin and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com, a web technology that generates passive donation revenue for nonprofit causes, including schools, universities, associations, clubs, and houses of worship.

Table of Contents

Pt. I. The Truth About Why You Need Paid Placement SEM — Pt. II. The Truth About the History of Paid Search — Pt. III. The Truth About Google, Yahoo!, and Microsoft — Pt. IV. The Truth About Customer Acquisition, ROI, Profit, and ROAS — Pt. V. The Truth About Branding and Search — Pt. VI. The Truth About Technology and Analytics — Pt. VII. The Truth About Best Practices — Pt. VIII. The Truth About Optimizing Your Bids — Pt. IX. The Truth About Landing Pages — Pt. X. The Truth About Second-Tier Engines and Nonsearch Keyword-Targeted Media — Pt. XI. The Truth About B2B Paid Search — Pt. XII. The Truth About the Future of Keyword-Targeted Media.

Product Details

FT Press
Marketing - General
Lee, Kevin
Internet advertising
Internet marketing
Advertising & Promotion
Business - General
Publication Date:

Related Subjects

Business » Advertising
Business » General
Business » Marketing
Computers and Internet » Internet » Web » Search Engines

The Truth about pay-per-click Search Advertising
0 stars - 0 reviews
$ In Stock
Product details 220 pages FT Press - English 9780768688931 Reviews:
  • back to top


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.