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Internet Riches: The Simple Money-Making Secrets of Online Millionairesby Scott C. Fox
Synopses & Reviews
In Internet Riches, top e-business consultant Scott Fox reveals the powerful but simple strategies that he and other entrepreneurs have used to start and build their million-dollar enterprises. Packed with interviews, action plans, and a nuts-and-bolts overview of everything you need to know to design and market your e-business, the book gives you clear insights into the most promising e-business opportunities out there (including instant e-businesses that require almost NO start-up capital); powerful action plans for brainstorming new business ideas, plus guidelines on pre-testing them before investing a single penny; and inspiring examples of innovative companies that grew out of a single great idea. This is the most powerful guide ever to finding financial freedom online! Book jacket.
Explains how to start an Internet-based business; discusses e-business opportunities; offers guidelines for pre-testing business ideas; and provides tips on creating a professional looking Website, online store, and email newsletter.
About the Author
Scott Fox (Los Angeles, CA) is the top e-business consultant in Hollywood, where his clients have included Bill O’Reilly and Larry King. He is a frequent speaker on e-business and technology at universities including USC and UCLA, and at conferences such as Digital Hollywood and Internet World. He has been featured in radio programs nationwide, as well as in The Boston Globe, The Orange County Register, Toronto Globe & Mail, and Smart Money Magazine. He has taught “Internet Riches” at the Learning Annex in Los Angeles. He received a JD from Stanford.
Table of Contents
Introduction: welcome to the Internet "gold rush"--take two! — The unlimited opportunity of the Internet — The Internet business revolution — Starting your e-business: can you afford not to? — The Internet's first millionaire wave: efficiency — The Internet's second millionaire wave: products — The Internet's third millionaire wave: niches — Developing your own e-business model — Case study: applying millionaire types theory — The icicle business model method — What e-business should you pursue? — Building your Internet millionaire e-business — Technology secrets and strategies overview — Choosing your domain name — Choosing a hosting company — How to build a website in one hour — Finding a web designer — E-commerce shopping carts — The eBay phenomenon — Developing killer content on a startup budget — Reality checks before investing real time and money — An action plan for your million-dollar e-business — Testing your new business — Internet marketing secrets for your e-business — "No budget" marketing secrets — Small budget marketing secrets — Real budget marketing secrets — Legal issues and administration — Copyright, trademark, and incorporation choices — Partners: should you share your million-dollar idea? — Graduation--starting your own dream business — Congratulations!
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