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CLEP Principles of Marketing (REA Test Preps)
Synopses & Reviews
EARN COLLEGE CREDIT WITH CLEP - GET THE MOST COMPREHENSIVE GUIDE ON THE MARKET TODAY! CLEP Principles of Marketing The Most Complete CLEP Principles of Marketing Subject Review
Everything you need to know for the CLEP Principles of Marketing exam. Comprehensive review chapters completely align with all the subjects tested on the exam. The Best CLEP Principles of Marketing Practice Exams Available
3 full-length CLEP Principles of Marketing practice tests based on official CLEP exam questions released by the College Board. Total Explanations of Questions & Answers
Each CLEP Principles of Marketing practice test comes with detailed feedback on every question. We dont just say which answers are right - but why the others are wrong - so youll be prepared for the CLEP Principles of Marketing exam. Proven Test-Prep Methods
REAs focused content and practical advice have helped millions succeed on their exams. With our step-by-step plan, you can score high on the CLEP Principles of Marketing exam and earn the college credit you deserve! Get the Worlds Most Advanced CLEP Software
REAs CLEP Principles of Marketing TestWare combines a realistic test environment with the most powerful scoring analysis and diagnostic tools available. With every CLEP practice test you take, youll gain knowledge and confidence for the real exam. Automatic scoring and instant reports help you zero in on the topics and types of questions that give you trouble now, so youll succeed on the CLEP Principles of Marketing exam! What is CLEP?
CLEP is the College Boards credit-by-examination program for more than 30 subjects. Each exam passed earns the student between 3-12 credits at more than 2,900 colleges and universities in the U.S. and abroad. REA has the largest library of CLEP test preps that can help you earn college credit while saving you valuable time and money.
Earn College Credit with REA's Test Prep for
CLEP* Principles of Marketing
Everything you need to pass the exam and get the college credit you deserve.
CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass CLEP* exams and earn college credit while reducing their tuition costs. Our CLEP* test preps are perfect for adults returning to college (or attending for the first time), military service members, high-school graduates looking to earn college credit, or home-schooled students with knowledge that can translate into college credit.
The CLEP* Principles of Marketing test prep assesses the skills tested on the official CLEP* exam. Our comprehensive review chapters cover: marketing concepts, theories, consumer behavior, product concepts, and more.
The book includes two full-length practice tests. Each exam comes with detailed feedback on every question. We don't just say which answers are right-we explain why the other answer choices are wrong-so you can identify your strengths and weaknesses while building your skills.
Both of the book's practice tests are also offered on our interactive TestWare CD and give you the added benefits of timed testing, automatic scoring, and diagnostic feedback. We help you zero in on the topics and types of questions that give you trouble now, so you'll succeed when it counts.
REA is the acknowledged leader in CLEP* preparation, with the most extensive library of CLEP* titles available. Our test preps for CLEP* exams help you earn college credit, save on tuition, and get a college degree.
REA Real review, Real practice, Real results.
An easier path to a college degree get college credits without the classes.
CLEP Principles of Marketing
Based on todays official CLEP exam
Are you prepared to excel on the CLEP?
* Take the first practice test to discover what you know and what you should know
* Set up a flexible study schedule by following our easy timeline
* Use REA's advice to ready yourself for proper study and success
Study what you need to know to pass the exam
* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more
* Key tutorials enhance specific abilities needed on the test
* Targeted drills increase comprehension and help organize study
Practice for realSpecially Written for Solo Test Preparation!
* Create the closest experience to test-day conditions with 3 full-length practice tests
* Chart your progress with full and detailed explanations of all answers
* Boost your confidence with test-taking strategies and experienced advice
REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree.
Table of Contents
TABLE OF CONTENTS
About Our Authors
About Research and Education Association
Independent Study Schedule
Chapter 1: PASSING THE CLEP PRINCIPLES OF MARKETING CBT
About this Book
About the Exam
How to Use this Book
Format and Content of the CLEP CBT
About Our Course Review
Raw Score Conversion Chart
Scoring Your Practice Tests
Studying for the Exam
The Day of the Exam
Quick CLEP Facts
Chapter 2: PRINCIPLES OF MARKETING REVIEW
The Marketing Environment
Marketing and Markets
The Marketing Concept
Marketing Functions and Processes
Marketing Strategy and Planning
Estimating Market Demand
Organizational and Industrial Markets
Product Planning and Management
New Product Planning
Product Adoption and Diffusion
Product Mix Management
Product Life Cycle
Channels of Distribution
Pushing vs. Pulling Strategies
Physical Distribution Systems
Wholesaling and Retailing
Publicity and Public Relations
Pricing Policies and Strategies
Price Elasticity of Demand
Price Fixing and Price Discrimination
Special Topics in Marketing
History of the Marketing Concept
The Role of Marketing in the Economy
PRACTICE TEST 1
Detailed Explanations of Answers
PRACTICE TEST 2
Detailed Explanations of Answers
PRACTICE TEST 3
Detailed Explanations of Answers
ADDITIONAL ANSWER SHEETS
What Our Readers Are Saying