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Crush It!: Why Now Is the Time to Cash in on Your Passion
Synopses & Reviews
"Yet another rallying cry to the banner of turning your passion into a career, from braggadocio-ridden entrepreneur Vaynerchuk. After taking over his father's local liquor store, Shopper's Discount Liquors, and building it from a $4 million business to a $50 million one, he created the wine-tasting blog Wine Library TV and discovered the power of the Internet for driving sales. This book shares his experience and step-by-step advice for using Twitter, Facebook, etc., and suggestions for monetizing an online persona, reiterating that the Internet makes it possible for anyone to make serious cash by turning what they love most into their personal brand. His enthusiasm is admirable and his advice solid, but there's nothing new here, and his unappealing swagger — repeated stories of how he 'crushed it' and 'dominated' grate particularly — gives his story more the tone of adolescent peacocking than of worthwhile and sober business advice." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee's techniques. He reinvented the rules to build a $60-million business from scratch-on his own terms." Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek
"Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media and his message of opportunity could not be more timely." Tony Robbins
Online-marketing trailblazer Vaynerchuk tells business owners what they need to do to boost their sales using the Internet — just as he has done to build his family's wine store into a multi-million dollar business.
About the Author
Gary Vaynerchuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing raditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-tomarket approach, launching Wine Library's retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!
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