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Electronic Commerce (8TH 09 - Old Edition)by Gary Schneider
Synopses & Reviews
E-commerce can open the door to more opportunities than ever before. But it's also rife with challenges. One book offers solid insight for success in this dynamic marketplace. Packed with real-world examples and cases, ELECTRONIC COMMERCE, 9e delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. It details how the landscape of online commerce is evolving--reflecting changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce,Web 2.0 technologies, and updates on spam, phishing, and identity theft.
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
'Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.'
About the Author
Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. His prior teaching appointments include the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 80 research papers, Dr. Schneider has written widely on accounting and information systems topics with his work appearing in journals such as _Interfaces_, the _IS Audit and Control Journal_, and the _Journal of Information Systems_. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.
Table of Contents
1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Models and Building a Web Presence. 4. Marketing on the Web. 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce. 6. Online Auctions, Virtual Communities, and Web Portals. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9: Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.
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