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Understanding Aesthetics for the Merchandising and Design Professionalby Patricia A. Kimle
Synopses & Reviews
Understanding Aesthetics bridges the gap between the study of design and aesthetics and the down-to-earth needs of the merchandising and design professional. In this beautifully illustrated text the authors present sophisticated concepts from the field of aesthetics and design in a lively, conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional environments may create pleasure. The book begins with the basic concepts of aesthetics, explores the individual sensory elements of design, and then discusses the many different effects that can be produced by combining these elements. Subsequent chapters apply these principles to professional situations ranging from apparel design to trend forecasting to product promotion to developing a portfolio. An 8-page, 4-color insert demonstrates the relationship of colors and their influence upon design.
Understanding Aesthetics bridges the gap between the study of design and aesthetics and the needs of the merchandising and design professional. In this illustrated text, the authors present sophisticated concepts from the field of aesthetics and design in a conversational style that is clear and easy to understand. By mastering the principles underlying successful design, the reader learns how products and their promotional surroundings can create a pleasing environment. An 8-page, 4-color insert demonstrates the relationship of colours and their influence upon design.
Includes bibliographical references (p. 420-429) and index.
About the Author
Ann Marie Fiore is associate professor of textiles and clothing at Iowa State University. Her research focuses on experiential aspects of consumer behavior, including the effect of catalogs, websites, and store designs on consumers. She also does consulting for International Flavors and Fragrances, Inc. and is working with students on developing a holistic, aesthetic identity for small businesses in the Main Street Iowa Program, which is part of the National Trust for Historic Preservation. Patricia A. Kimle is a member of the Iowa Arts Council, where she teaches polymer clay and crafts classes. Her designs have been featured in such publications as Step by Step Beads, Expression, Belle Armoire and Art Jewelry.
Table of Contents
CONTENTS * A Primer on Aesthetics - Defining Aesthetic Experience - Apparel, Body and Environment as Contributors to Aesthetic Experience - Value Derived from Products and Environments - Factors Influencing Aesthetic Evaluation or Preference * Elements and Principles of Design of the Apparel Product and Environment - Visual Elements of Design - Visual and Tactile Elements of Design - Auditory and Olfactory Elements of Design - Complexity, Order and Novelty - Principles of Design * Aesthetics Related Skills and the Apparel Profession - Creative Activities and Skills - Developers and Promoters of Textiles and Apparel Products * Application of Aesthetics Related Skills and the Apparel Profession - Perceiving Form: The Body and Apparel - Abstracting Across Products within Collections - Fashion Trend Forecasting - Communications to Promote Apparel TEXT FEATURES * Instructor's Guide provides sample course outlines, exercises, projects and tests, as well as recommended teaching techniques for applications
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