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Mavericks at Workby William C. Taylor
With access to thirty-two companies across a wide range of industries — from Craigslist to Southwest Airlines to Pixar Animation Studios — the cofounder of Fast Company teams with one of the magazine's senior editors to profile the most innovative organizations in business. What traits do they share? Originality. Experimentation. A fearless commitment to their core customers. A distinctive and disruptive sense of purpose.... Now and then a business book transcends department borders — Good to Great and Purple Cow come to mind. Mavericks at Work has that kind of big picture vision.
Synopses & Reviews
Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a better way to lead, compete, and succeed.
Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks," are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.
That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, connect with customers.
Their success demonstrates that:
Mavericks at Work will help you to think bigger, aim higher, and win more decisively.
Read by Barrett Whitener
About the Author
William C. Taylor is a cofounder and founding editor of Fast Company. During his tenure, the magazine won numerous awards (including two National Magazine Awards) and earned a passionate following among executives and entrepreneurs. He writes the "Under New Management" column for the New York Timesand has published essays and CEO interviews in the Harvard Business Review.
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