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Mavericks at Work

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Mavericks at Work Cover

 

Staff Pick

With access to thirty-two companies across a wide range of industries — from Craigslist to Southwest Airlines to Pixar Animation Studios — the cofounder of Fast Company teams with one of the magazine's senior editors to profile the most innovative organizations in business. What traits do they share? Originality. Experimentation. A fearless commitment to their core customers. A distinctive and disruptive sense of purpose.... Now and then a business book transcends department borders — Good to Great and Purple Cow come to mind. Mavericks at Work has that kind of big picture vision.
Recommended by Kyle, Powells.com

Synopses & Reviews

Publisher Comments:

Meet the innovators and upstarts who are inventing the future of business. Their unconventional ideas and groundbreaking strategies can become your business plan for the twenty-first century—a better way to lead, compete, and succeed.

Business as usual is a bust. In industry after industry, the old guard is cutting back and losing ground. Meanwhile, organizations that were once dismissed as upstarts, or "mavericks," are making waves and growing fast. The only way to stand out from the crowd is to stand for something truly original.

That's the lesson behind the companies, executives, and entrepreneurs you'll meet in Mavericks at Work. They have devised exciting new answers to the timeless challenges facing organizations of every size and leaders in every field: how you make strategy, unleash new ideas, connect with customers.

Their success demonstrates that:

  • Being different makes all the difference

  • The company with the smartest customers wins

  • Great leaders are insatiable learners

Mavericks at Work will help you to think bigger, aim higher, and win more decisively.

Read by Barrett Whitener

About the Author

William C. Taylor is a cofounder and founding editor of Fast Company. During his tenure, the magazine won numerous awards (including two National Magazine Awards) and earned a passionate following among executives and entrepreneurs. He writes the "Under New Management" column for the New York Timesand has published essays and CEO interviews in the Harvard Business Review.

Product Details

ISBN:
9780061374173
Author:
Taylor, William C.
Publisher:
HarperAudio
Read by:
Whitener, Barrett
Read:
Whitener, Barrett
Author:
Whitener, Barrett
Author:
Taylor, William
Author:
by William C. Taylor
Author:
C
Subject:
Marketing - General
Subject:
Management - General
Subject:
General Business & Economics
Subject:
Business management
Edition Description:
Audio
Abridged:
Y
Publication Date:
20071106
Binding:
CD-audio
Grade Level:
General/trade
Language:
English
Dimensions:
6.06x5.24x.60 in. .36 lbs.
Media Run Time:
360

Related Subjects

Business » Human Resource Management
Business » Management
Business » Marketing

Mavericks at Work New Compact Disc
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Product details pages HarperAudio - English 9780061374173 Reviews:
"Staff Pick" by ,

With access to thirty-two companies across a wide range of industries — from Craigslist to Southwest Airlines to Pixar Animation Studios — the cofounder of Fast Company teams with one of the magazine's senior editors to profile the most innovative organizations in business. What traits do they share? Originality. Experimentation. A fearless commitment to their core customers. A distinctive and disruptive sense of purpose.... Now and then a business book transcends department borders — Good to Great and Purple Cow come to mind. Mavericks at Work has that kind of big picture vision.

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