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The Whuffie Factor: Using the Power of Social Networks to Build Your Businessby Tara Hunt
Synopses & Reviews
Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive. But what does this mean? And more to the point, how do you do it?
While The Whuffie Factor traverses the landscape of Web 2.0 and shows how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: let's throw a bunch of money at it. To which Tara Hunt says: "Stop! Money isn't the capital of choice in online communities; it is whuffie—social capital—and how to raise it is the heart of this book." In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections, and any recommendation you make will be seen as spam—met with negative reactions and a loss of social capital.
The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and strange world of online communities. Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how businesses can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.
The Whuffie Factor is a breakthrough book that provides the strategic map and specific tactics for success in the lucrative but strange and elusive world of online communities.
About the Author
Karen White, author of ten award-winning novels, is a graduate of Tulane University and the American School in London. She currently lives in Georgia with her husband and two children. When not writing, she spends her time reading, singing, scrapbooking, carpooling children and avoiding cooking.
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