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This item may be Check for Availability This title in other editionsGreen Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Topby Andrew Winston
Synopses & ReviewsPublisher Comments:The many advocates of green business and sustainability who have spent the past months fretting that the opportunities and responsibilities inherent in climate change are being forced to the sidelines during the recession are missing the forest for the clear-cut trees. The savviest green thinkers and smartest business leaders see these challenging times as green's potentially shining moment, its chance to emerge from a responsibility or tertiary opportunity to a core strategic tenet right now. Green is a recession-fighting tool waiting to be unleashed. It is the means to cutting costs and boosting supply-chain efficiency. It is the lens through which stripped-down innovation efforts can find new focus. It is a rallying cry to get demotivated employees focused on future success.
Synopsis:When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.
Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation.... Table of ContentsThe green wave in tight times — Get lean — Get smart — Get creative — Get (your people) engaged — Conclusion : survival, relevance, and advantage.
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Business » Accounting and Finance
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