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    The Bone Clocks

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Communication Research: Asking Questions, Finding Answers

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Synopses & Reviews

Publisher Comments:

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the second edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Table of Contents

PART I. RESEARCH BASICS

1. Introduction to Research in Communication

2. The Research Process – Getting Started

3. Introduction to Quantitative Research

4. Introduction to Qualitative Research

5. Research Ethics

PART II. QUANTITATIVE COMMUNICATION RESEARCH

6. Measurement

7. Sampling, Significance Levels, and Hypothesis Testing

8. Quantitative Research Designs

9. Surveys and Questionnaires

10. Descriptive Statistics

11. Testing for Differences

12. Testing for Relationships

13. Quantitative Analysis of Texts

PART III. QUALITATIVE COMMUNICATION RESEARCH

14. Designing Qualitative Research

15. Qualitative Methods of Data Collection

16. Analyzing Qualitative Data

PART IV. READING AND WRITING RESEARCH REPORTS

17. Reading and Writing the Quantitative Research Report

18. Reading and Writing the Qualitative Research Report

Appendix A: Personal Report of Communication Apprehension

Appendix B: Formulas and Steps for Statistical Calculation

Appendix C: Random Numbers Table

Appendix D: Sample Protocol for Experimental Study

Glossary

Index

At the end of each chapter:

Summary

Key Terms

Product Details

ISBN:
9780073049502
Author:
Keyton, Joann
Publisher:
McGraw-Hill Humanities/Social Sciences/Langua
Author:
Keyton Joann
Subject:
Communication
Subject:
Speech
Subject:
Research
Subject:
Communication -- Research.
Subject:
Reference-Speech and Debate
Copyright:
Edition Number:
2
Publication Date:
April 2005
Binding:
Hardcover
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
416
Dimensions:
9.26x7.48x.81 in. 1.76 lbs.

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