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Creativity and Perception in Management

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Creativity and Perception in Management Cover

 

Synopses & Reviews

Publisher Comments:

Creativity and Perception in Management is a textbook revealing the importance of creativity and innovation in today's organizations. </p> <p></p> <p>The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference.</p> <p></p> <p>Students using this textbook will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible.</p> <p>The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle). Creativity and Perception in Management is a key course text on the Open University Business School's Creativity, Innovation and Change master's course.

Book News Annotation:

Written as a text for master's level business course at Open U. (UK), this work addresses some of the principles and practices entailed in the form of management associated with creative and innovative organizations. The material is especially concerned with the role of perception in management, the impact of thought on action, and the role of cognition in creative endeavor. Separate sections introduce the topics of creativity, cognition, style, values, and sustainability as they relate to business management.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This new textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception.

Students using this book will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible.

This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

Product Details

ISBN:
9780761968245
Author:
Henry, Jane
Publisher:
Sage Publications Ltd
Subject:
Management
Subject:
Management Science
Subject:
Accounting - General
Subject:
Creative ability in business
Subject:
Management - General
Subject:
Business management
Publication Date:
20020331
Binding:
Hardcover
Language:
English
Pages:
216
Dimensions:
9.92x7.38x.65 in. 1.48 lbs.

Related Subjects

Business » Accounting and Finance
Business » Human Resource Management
Business » Management
History and Social Science » Geography » General

Creativity and Perception in Management New Hardcover
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Product details 216 pages Sage Publications - English 9780761968245 Reviews:
"Synopsis" by , This new textbook reveals the importance of creativity and innovation in today's organizations. It provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. The text introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception.

Students using this book will understand the impact of cultural values and certain historical habits of thought on management and organization, and identify the main ways in which management can enable organizations to be more sustainable and responsible.

This book is a key course text of The Open University Business School MBA course Creativity, Innovation and Change.

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