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Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource

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Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource Cover

 

Synopses & Reviews

Publisher Comments:

"Conducting a Successful Annual Giving Program gives modern definition and direction to the most traditional and oldest form of fundraising-the annual fund. It begins a new millennium with a fresh, comprehensive approach."—Tim Seiler, director, The Fund Raising School, Indiana University Center on PhilanthropyConducting a Successful Annual Giving Program-the third volume in the groundbreaking Dove on Fundraising Series-presents a complete guide to planning and managing the most fundamental fundraising strategy: an annual giving program. Written by master fundraiser Kent E. Dove and Carolyn P. Madvig and Jeffrey A. Lindauer, this essential resource includes illustrative samples of fundraising tools, many of which have never before been offered in a book form. Throughout the book, the authors address the key components of an annual giving program?including telemarketing, direct mail, special events, personal solicitation and matching gifts—and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan. Conducting a Successful Annual Giving Program shows how the recent changes in technology have helped broaden the scope of giving programs. The book contains a wealth of sample mailings, personal guidance, and real-life illustrations of successful programs at work. Conducting a Successful Annual Giving Program offers development professionals the information and tools they need to create and sustain an effective annual giving program.Kent E. Dove, one of America's most successful and respected fundraisers, is vice president for development and executive director of capital campaigns for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author of Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting a Successful Fundraising Program (Jossey-Bass, 2001). Jeffrey A. Lindauer is executive director of special gifts and annual giving programs at the Indiana University Foundation.Carolyn P. Madvig is the former director of special gifts and annual giving programs and now serves as executive director, development administration and services at the Indiana University Foundation.

Book News Annotation:

This reference for fund-raising professionals, volunteers, and students describes in chronological order the steps to conducting an annual giving program. In the first part of the text, Dove and two co- authors—all fund-raisers with the Indiana U. Foundation—discuss such topics as direct mail campaigns, telemarketing, working with volunteers, and donor appreciation. The second half of the volume contains sample mailings, checklists, and examples of how various organizations conduct their annual giving programs.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title:Course Syllabus.

Description:

Includes bibliographical references (p. 485-486) and index.

About the Author

Kent Dove, one of America's most successful and respected fundraisers, is Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author of Conducting a Successful Capital Campaign, 2nd Edition (Jossey-Bass, 2000) and Conducting a Successful Fundraising Program (Jossey-Bass, 2001).

Jeffrey A. Lindauer is executive director of special gifts and annual giving programs at the Indiana University Foundation.

Carolyn P. Madvig is the former director of special gifts and annual giving programs and now serves as executive director, development administration and services at the Indiana University Foundation.

Table of Contents

PLANNING AND IMPLEMENTING YOUR ANNUAL GIVING PROGRAM.

Introduction: Defining the Annual Campaign.

Preparing for the Annual Campaign.

Developing an Annual Giving Plan.

Segmenting Appeals.

Testing and Statistical Analysis.

Elements of the Annual Campaign.

Implementing a Direct Mail Campaign.

Sponsoring Special Events.

Telemarketing Your Cause.

Soliciting Funds in Person.

The Annual Fund in Action.

Key Program Roles and Responsibilities.

Working with Volunteers.

Promotions, Communications, and Marketing.

Gift Administration and Donor Appreciation.

Closing the Campaign and Moving Forward.

THE ANNUAL FUND RESOURCE GUIDE.

Preparing for the Annual Campaign.

Direct Appeal Program.

Annual Fund Solicitation Calendar.

Web Site Examples.

Elements of the Annual Campaign.

Annual Fund-Capital Campaign Combined Strategic Goals and Calendar.

Corporate Campaign Plan.

Corporate Matching Gift Companies.

Corporate Matching Gift Guidelines and Application Form.

The Annual Fund in Action.

Membership Program with Benefits.

University Annual Fund Analysis.

Annual Fund Survey.

Direct Mail Solicitation Package.

Gala Event Sample Invitation and Program.

Sales and Raffle Event Promotion.

"A-Thon" Event Packages.

"A-Thon" Team Captain's Kit and Supplies.

Entertainment and Show Publicity Pieces.

Outing Registration Letter and Materials.

Special Events Planning Checklists.

Sample Telemarketing Scripts for Lapsed Donors.

Telemarketing Objection Packet.

Code of Ethics Samples.

Fundraising Guidebook.

Case Statement Examples.

Newsletter Sample.

Gift Receipt Templates.

Gift Agreement Template.

Post-Campaign Assessment Report.

Final Report.

References.

Index.

Product Details

ISBN:
9780787956493
Other:
Dove, Kent E.
Author:
Lindauer, Jeffrey A.
Author:
Dove, Kent E.
Author:
Madvig, Carolyn P.
Publisher:
Jossey-Bass
Location:
San Francisco
Subject:
Small Business - Capital Generation
Subject:
Nonprofit organizations
Subject:
Fund raising
Subject:
Charities
Subject:
Nonprofit Organizations & Charities
Subject:
Nonprofit organizations -- Finance.
Subject:
Business - Small Business
Subject:
Non-Profit Organizations / Fundraising & Grantsmanship
Copyright:
Edition Number:
1st ed.
Edition Description:
Includes bibliographical references and index.
Series Volume:
no. 14
Publication Date:
July 2001
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Yes
Pages:
512
Dimensions:
9.31x7.41x1.09 in. 1.91 lbs.

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Related Subjects

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Business » Small Businesses » General
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Hobbies, Crafts, and Leisure » Games » General

Conducting a Successful Annual Giving Program: A Comprehensive Guide and Resource New Hardcover
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Product details 512 pages Jossey-Bass - English 9780787956493 Reviews:
"Synopsis" by , Bringing together over 50 years of annual fund experience, master fundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A. Lindauer to bring you a complete guide to planning and managing the most fundamental fundraising strategy: the annual giving program. Conducting a Successful Annual Giving Program, the third volume in the groundbreaking Dove on Fundraising Series, features a wealth of illustrative samples of fundraising tools, many of which have never before been offered in book form. Throughout the book, the authors address the key components of an annual giving program--including telemarketing, direct mail, special events, personal solicitation and matching gifts--and reveal how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title:Course Syllabus.

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