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- Local Warehouse Gay and Lesbian- General

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Barbie's Queer Accessories

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Barbie's Queer Accessories Cover

 

Synopses & Reviews

Publisher Comments:

Sheandrsquo;s skinny, white, and blond. Sheandrsquo;s Barbieandmdash;an icon of femininity to generations of American girls. Sheandrsquo;s also multiethnic and straightandmdash;or so says Mattel, Barbieandrsquo;s manufacturer. But, as Barbieandrsquo;s Queer Accessories demonstrates, many girls do things with Barbie never seen in any commercial. Erica Rand looks at the corporate marketing strategies used to create Barbieandrsquo;s versatile (Sheandrsquo;s a rapper! Sheandrsquo;s an astronaut! Sheandrsquo;s a bride!) but nonetheless premolded and still predominantly white image. Rand weighs the values Mattel seeks to embody in Barbieandmdash;evident, for example, in her improbably thin waist and her heterosexual partnerandmdash;against the naked, dyked out, transgendered, and trashed versions favored by many juvenile owners and adult collectors of the doll.

Rand begins by focusing on the production and marketing of Barbie, starting in 1959, including Mattelandrsquo;s numerous tie-ins and spin-offs. These variations, which include the much-promoted multiethnic Barbies and the controversial Earring Magic Ken, helped make the doll one of the most profitable toys on the market. In lively chapters based on extensive interviews, the author discusses adult testimony from both Barbie andquot;survivorsandquot; and enthusiasts and explores how memories of the doll fit into womenandrsquo;s lives. Finally, Rand looks at cultural reappropriations of Barbie by artists, collectors, and especially lesbians and gay men, and considers resistance to Barbie as a form of social and political activism.

Illustrated with photographs of various interpretations and alterations of Barbie, this book encompasses both Barbie glorification and abjection as it testifies to the irrefutably compelling qualities of this bestselling toy. Anyone who has played with Barbieandmdash;or, more importantly, thought or worried about playing with Barbieandmdash;will find this book fascinating.

About the Author

Erica Rand is Assistant Professor of Art History at Bates College.

Product Details

ISBN:
9780822316046
Author:
Rand, Erica
Publisher:
Duke University Press
Editor:
Michele Ainabarale
Author:
Goldberg, Jonathan
Author:
Mich&egrave
Author:
le Aina Barale
Author:
Moon, Michael
Author:
le Aina
Author:
Rand
Author:
Sedgwick, Eve Kosofsky
Author:
Barale, Mich&egrave
Subject:
Marketing
Subject:
Popular Culture
Subject:
Gay Studies
Subject:
Lesbian Studies
Subject:
Popular Culture - General
Subject:
Homosexuality -- United States -- Miscellanea.
Subject:
Sexual orientation -- United States.
Subject:
Gay and Lesbian-General
Edition Description:
Trade Cloth
Series:
Series Q
Publication Date:
19950431
Binding:
HARDCOVER
Language:
English
Illustrations:
20 bandw photographs
Pages:
224
Dimensions:
9.41x6.27x.85 in. 1.23 lbs.

Related Subjects

Gay and Lesbian » Fiction and Poetry » General
History and Social Science » Sociology » General

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Product details 224 pages Duke University Press - English 9780822316046 Reviews:
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