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Original Essays | September 17, 2014

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Idea Stormers: How to Lead and Inspire Creative Breakthroughs

by

Idea Stormers: How to Lead and Inspire Creative Breakthroughs Cover

 

Synopses & Reviews

Publisher Comments:

Praise for Idea Stormers

"In a world of hyper-competition and nonstop reinvention, the only sustainable form of business leadership is thought leadership—generating more good ideas faster than anybody else. In Idea Stormers, Bryan Mattimore sets out a collection of insatiably useful practices and revealing case studies to help you and your colleagues rethink your approach to creativity. So here's an idea: buy this book, apply its uncommon wisdom, and out-think the competition."

William C. Taylor, cofounder, Fast Company; author, Practically Radical

"A fun and engaging tour of the creative process. I love Mattimore's stories, which place their emphasis on real-life examples and proven techniques. This book is sure to boost your imagination and your group's creative willpower; indeed, it'll put white caps on your gray matter! Highly recommended."

Roger von Oech, author, A Whack on the Side of the Head and the Creative Whack Pack

"To stay ahead of the competition it is absolutely necessary to embrace innovation and creativity, whatever field you are in. In Idea Stormers, Bryan Mattimore clearly articulates must-have processes for leaders to embrace and use to inspire innovative thinking across all functions. One of his most important messages is that leaders should leverage creativity across their organizations. He believes (and I agree) that everyone in your company has the potential to create great ideas that will add value to your culture and your bottom line. All you need to do is engage your associates, make them feel valued, and use some of the techniques in this book to unleash their ideas!"

Kay Krill, chief executive officer, ANN Inc., Ann Taylor, and LOFT

"Idea Stormers is a practical facilitator's manual for inspiring creative thinking. It also shows you how to translate new ideas into real world applications. Highly recommended."

Michael J. Gelb, author, How to Think Like Leonardo Da Vinci

Synopsis:

No matter who you are or what you do, you inevitably face the struggle of generating fresh ideas that will push your work in productive new directions. By now, however, you know you can't just lock yourself or your group in a room, stare at an empty whiteboard, and wait for inspiration. Only when ideation and innovation processes are well-designed and well-facilitated can you and your group generate an abundance of creative solutions. How can you ensure that your efforts pay off with more and better ideas?

In Idea Stormers, Bryan Mattimore explains the how, what, and why of successful innovation and ideation. He presents a diverse selection of easy-to-learn idea-generating techniques such as "brainwalking," turning your worst ideas into surprising solutions, wishing your way to real results, and many more. He also provides a framework for how anyone tasked with getting creative results from a group—what he calls a "facilitating leader"—can put these techniques to work. Mattimore has created and applied these practices over years of leading more than two hundred innovation consulting assignments at major organizations, and he shares behind-the-scenes stories of the many real-wolrd creative challenges these techniques helped to solve, such as how Ben & Jerry's named a new strawberry fudge flavor, how one division of IBM reimagined and transformed their organizational culture, and how the Lutheran Society of America successfully launched a new fundraising program.

With a wide range of tested idea-generation and innovation techniques, Idea Stormers is an indispensable and entertaining guide to developing original, practical solutions—not to mention true breakthroughs—for even the most intractable-seeming creative challenges.

Synopsis:

How to solve critical business challenges by generating more and better ideas

Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.

  • Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own

  • Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more

  • Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.

About the Author

Bryan W. Mattimore is president and cofounder of The Growth Engine Company, LLC, an innovation agency based in Norwalk, Connecticut. In the last twenty-five years, Bryan has facilitated over one thousand brainstorming sessions, moderated over five hundred creative focus groups, and managed over two hundred successful innovation projects for a wide variety of Fortune 500 clients. A cum laude graduate of Dartmouth, where he majored in psychology, he is also the inventor of the creativity training game Bright Ideas® and author of the book 99% Inspiration. He lives in Stamford, Connecticut.

Table of Contents

Preface ix

Introduction Idea Engines 1

Chapter 1 A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets 11

Chapter 2 Beyond Brainstorming: Understanding Individual and Group Ideation Techniques 23

Chapter 3 Your Ideation Toolkit: The Seven All-Time Greatest Ideation Techniques 49

Chapter 4 Innovation Overview: Strategies and Tools for a Successful Innovation Process 71

Chapter 5 Real-World Challenges: Applying Ideation Techniques and Innovation Processes 99

Chapter 6 Idea Meets World: Navigating the Road from Good Idea to Successful Innovation 133

Chapter 7 Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions 155

Chapter 8 Thinking Like a Facilitating Leader II: New Product Ideation Session Design 175

Chapter 9 Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes 199

Conclusion 221

Notes 225

Acknowledgments 227

About the Author 231

Index 233

Product Details

ISBN:
9781118134276
Author:
Mattimore, Bryan W.
Publisher:
Jossey-Bass
Author:
Mattimore, B. W.
Subject:
General Business & Economics
Subject:
Business & Management Special Topics
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
Business | M
Subject:
anagement Special Topics
Subject:
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Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
Business - General
Subject:
Business Writing
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
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Subject:
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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Subject:
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Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
, leading ideation, generate breakthrough ideas, generated innovation, innovation processes Mattimore and creativity, how to generate winning ideas, facing business challenges, idea guru, ideas and idea mindset and Curiosity, creative openness, idea minds
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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Subject:
on, generate breakthrough ideas, generated innovation, innovation processes Mattimore and creativity, how to generate winning ideas, facing business challenges, idea guru, ideas and idea mindset and Curiosity, creative openness, idea mindset and embracing
Subject:
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Subject:
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Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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Subject:
Business | Manag
Subject:
ement Special Topics
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ive openness, idea mindset and embracing ambiguity
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
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Subject:
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Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Subject:
ideation, solving creative problems, solving problems creatively, ideation techniques, ideation methods, ideation principles, brainstorming techniques, brainwalking technique, creativity in groups, ideation in groups, facilitating brainstorming sessions,
Copyright:
Publication Date:
20120828
Binding:
HARDCOVER
Language:
English
Pages:
256
Dimensions:
236.2 x 160 x 23.4 mm 16 oz

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Idea Stormers: How to Lead and Inspire Creative Breakthroughs New Hardcover
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$26.95 In Stock
Product details 256 pages Jossey-Bass - English 9781118134276 Reviews:
"Synopsis" by , No matter who you are or what you do, you inevitably face the struggle of generating fresh ideas that will push your work in productive new directions. By now, however, you know you can't just lock yourself or your group in a room, stare at an empty whiteboard, and wait for inspiration. Only when ideation and innovation processes are well-designed and well-facilitated can you and your group generate an abundance of creative solutions. How can you ensure that your efforts pay off with more and better ideas?

In Idea Stormers, Bryan Mattimore explains the how, what, and why of successful innovation and ideation. He presents a diverse selection of easy-to-learn idea-generating techniques such as "brainwalking," turning your worst ideas into surprising solutions, wishing your way to real results, and many more. He also provides a framework for how anyone tasked with getting creative results from a group—what he calls a "facilitating leader"—can put these techniques to work. Mattimore has created and applied these practices over years of leading more than two hundred innovation consulting assignments at major organizations, and he shares behind-the-scenes stories of the many real-wolrd creative challenges these techniques helped to solve, such as how Ben & Jerry's named a new strawberry fudge flavor, how one division of IBM reimagined and transformed their organizational culture, and how the Lutheran Society of America successfully launched a new fundraising program.

With a wide range of tested idea-generation and innovation techniques, Idea Stormers is an indispensable and entertaining guide to developing original, practical solutions—not to mention true breakthroughs—for even the most intractable-seeming creative challenges.

"Synopsis" by , How to solve critical business challenges by generating more and better ideas

Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques.

  • Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own

  • Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more

  • Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales

With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.

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