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Lean UX: Applying Lean Principles to Improve User Experienceby Jeff Gothelf
Synopses & Reviews
The Lean UX approach to interaction design is tailor-made for todays web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.
Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. Youll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.
Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.
User experience (UX) design has traditionally been a deliverables-based practice, defined by wireframes, site maps, flow diagrams, content inventories, taxonomies, and mockups. But that tradition is not the best way to serve the user. With this hands-on guide, youll learn that UX is about the experience, not the deliverables, and that as a UX designer you need to focus on the product experience being created and not the documentation. By applying a set of lean design practices and principles, youll learn how to design the best product for your target audience in the most efficient way, while keeping the users needs first and foremost.
Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries Lean Startup methodology.
About the Author
Jeff Gothelf is a user experience designer, Lean UX advocate, frequent public speaker and blogger based in metro NYC. He has spent his career designing elegant, efficient and sophisticated experiences for clients big and small. He is currently the Director of User Experience at TheLadders.com where he helps jobseekers and recruiters make meaningful connections with each other. Previously Jeff helped shape the designs of AOL, Webtrends and Fidelity.
Table of Contents
Praise for Lean UXForewordPrefaceIntroduction and PrinciplesChapter 1: Why Lean UX?Chapter 2: PrinciplesProcessChapter 3: Vision, Framing, and OutcomesChapter 4: Collaborative DesignChapter 5: MVPs and ExperimentsChapter 6: Feedback and ResearchMaking It WorkChapter 7: Integrating Lean UX and AgileChapter 8: Making Organizational Shifts
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